Welcome to Storylane

Knowledge base for building interactive product demos
Welcome, we are glad you are here!
Storylane's mission is to empower companies to turn their product into a Growth Engine. Today's buyers demand a "Show, don't tell" approach, and companies need to embrace it. With Storylane you can do just that and more! Read on to see how you can achieve a better growth rate.

Storylane and Its Use Cases

Storylane allows you to build interactive and guided product demos in few minutes. With our platform you can record HTML (editable) and Screenshot (non-editable) screens for your demos.
Our platform is packed with various features so it can be used across different teams in your organization. Below are a some common use cases and examples on how Storylane is used by our customers today:
(This documentation will use "Demos" and "Stories" interchangeably)


  • Product Tours You can build guided-tour of your product and embed on your marketing website. This will help drive PLG and increase qualified leads in your funnel. (PS: You can embed lead form as well)
  • Email Campaigns Send product-tour in your email campaigns to show new features or specific flow of your product.
  • Blogs / Landing pages Embed small quick guided-tours of your product features in your blogs, resources or landing pages to drive engagement


  • Demo leave-behind Create a guided + clickable demo of your product that's customized for your prospect, and send it out to them as demo leave-behinds. This will help your champion buyer to internalize your product and accelerate deals.
  • Live Demos Show Storylane demos in discovery calls or at various POC stages. Your sales reps can be trained to follow consistent demo flow.
  • Partner Selling and Training Share Storylane demos with extended partners so they can follow guided and consistent demo flows. Also, use it for training new sales reps

Customer Success

  • Onboarding Your customer success team can use Storylane for onboarding customers to your product platform from beginning to end, with detailed steps.
  • Knowledge Base / How to guides You can embed Storylane demos in various knowledge base tools or docs as how-to-guide of your product features. This documentation will show you that as proof hopefully :)


  • Product Change-log If you shipped a new feature then record quick demo in minutes to show-case your feature. Share the feature in social platform and you can drive engagement
  • Customer Feedback Embed Storylane in various website or services - Notion, Zendesk, Readme, Gitbook, Jira / Confluence, Webflow etc to gather user feedback
Last modified 4mo ago