Storylane Docs
PRODUCT RELEASESPLAYBOOKS
  • πŸ‘‹Welcome to Storylane
  • πŸ“šStorylane Playbooks
  • πŸš€Quick Start Guide
    • Planning your Demo
  • ⭐Demo Type Examples
  • πŸ“ΈRECORDING DEMOS
    • Recording - Overview
    • HTML Demo
    • Screenshot Demo
    • Mobile Demo
  • πŸ’»EDITING DEMOS
    • Guides & Chapters
      • Adding Guided Steps
        • Adding Video Clips
        • Editing Video Clips
      • Customizing Steps
      • AI Assist
      • Chapters & Product Tour
    • Editing Screens
      • Cover, Fit, and Fill
    • Personalization
      • Personalize from Lead Form
      • Personalize from URL params
    • Sandbox Demo
      • Presenter Notes
    • Videos & Voiceovers
    • Demo Settings
      • Convert CTA Button
  • 🎊SHARING DEMOS
    • Sharing - Overview
    • Embed
    • Share Link
    • Via Email Campaigns
      • Share via Gmail Plugin
    • Socials
    • Download
    • Link Security
    • Conference Mode
  • 🌟Lily AI
    • Overview: Meet Lily
    • Lily For Demo Creation πŸš€
      • Create & Improve with AI
      • AI Video Avatars
      • AI Voiceovers
      • AI HTML Editor
    • Coming Soon: Lily for Buyer Discovery πŸ”
  • 🌐DEMO HUB
    • Demo Hub Overview
    • Demo Hub Configuration
    • Demo Hub Analytics
  • πŸ“ˆTRACKING AND ANALYSING
    • Lead Capturing
    • Lead Attribution
    • UTM Tracking
    • Account-Level Insights
    • Viewer Data Enrichment
    • Usage Tracking
      • Analyzing Demo Performance
  • πŸ”—Integrations
    • Integrations
      • HubSpot
        • HubSpot Lead Forms
        • Hubspot Integration Features
        • Hubspot Website Embeds
        • Storylane App for HubSpot
        • Matching HubSpot Tokens to Storylane Tokens
      • Marketo
        • Marketo Lead Forms
      • Pardot
        • Custom Pardot Form
      • Salesforce
        • Storylane App for Salesforce
      • Slack
      • FreshSales
      • Dynamics 365
      • Zapier
      • Google Analytics
      • Gmail
      • Segment
      • Intercom
      • Clearbit
      • SourceForge
      • G2
      • Webhooks
      • Cross-Frame Events
      • External API
  • πŸ€“Account
    • Managing Demos
    • Managing Team
    • Branding
      • Custom Theme
      • Custom Domain
    • GDPR Compliance
    • SSO
    • FAQs
      • How and Why to use Cookie Tracking?
      • How to capture HTML screens from multiple tabs?
      • How to edit the background of a screen with a pop-up?
      • How to copy a chapter to a demo?
      • How to add pop-up message for non-clickable elements?
      • How to Add/Embed a Storylane Demo in a Zendesk Article
      • Customizing and Tracking Demo URL Links
      • How to combine Desktop and Mobile captures?
      • If I Cancel My Subscription, What Happens To My Demos?
      • What accessibility standards do you support?
      • How to add or subtract a Date & Time token?
      • Why is part of my screen cut off in a demo?
      • How to Install & Connect Storylane via HubSpot Marketplace?
      • How do I send data to 6Sense?
      • Lead Attribution Tracking?
      • How to record a video avatar?
      • How to rearrange folders?
      • Do I need to update my cookie policy if I use Storylane?
      • Is it possible to connect a LinkedIn tracking pixel to Storylane?
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  • What is Storylane?
  • Storylane Product Lines
  • Who is Storylane for?

Welcome to Storylane

Knowledge base for building interactive product demos

NextStorylane Playbooks

Last updated 5 months ago

What is Storylane?

Storylane is the ultimate interactive demo platform designed to help companies easily create and share compelling product demos with their prospects, customers, and all relevant stakeholders.

Our mission is to empower companies to turn their product into Growth Engine. We're already helping 1000+ companies revolutionize the way people engage with their products and make demo creation an effortless process for everyone.

Storylane Product Lines

Storylane supports three powerful product lines, each designed to meet different business needs and enhance the buyer’s journey:

  • A step-by-step product walkthrough, perfect for sales teams to deliver personalized, tailored experiences for prospects.

  • Sandbox Demo A hands-on, interactive environment where prospects can explore the product at their own pace, simulating real-world use.

  • A centralized hub for hosting multiple demos, available in two formats:

    • Gallery View: Ideal for marketing teams, offering browsing exploration of demos.

    • Playlist View: Tailored for sales teams, guiding prospects through a curated, step-by-step demo journey.

Who is Storylane for?

We cater to a diverse range of industries and departments, including sales, marketing, customer success, and product management. Our platform is perfect for those who want to showcase their software in a way that's both engaging and informative.

Below are some common use cases and examples of how Storylane is used by our customers today:

Department
Use Case

Marketing

  • Product Tours: You can build a guided tour of your product and embed it on your marketing website. This will help drive PLG and increase qualified leads in your funnel. (PS: You can embed lead form as well)

  • Email Campaigns: Send product-tour in your email campaigns to show new features or specific flow of your product.

  • Blogs/Landing pages: Embed small quick guided tours of your product features in your blogs, resources, or landing pages to drive engagement.

Sales

  • Demo leave-behind: Create a guided + clickable demo of your product that's customized for your prospect and send it out to them as demo leave-behinds. This will help your champion buyer to internalize your product and accelerate deals.

  • Sandbox Demos: Show Storylane demos in discovery calls or at various POC stages. Your sales reps can be trained to follow a consistent demo flow.

Customer Success

  • Onboarding: Your customer success team can use Storylane for onboarding customers to your product platform from beginning to end, with detailed steps.

  • Knowledge Base/How-to guides: You can embed Storylane demos in various knowledge base tools or docs as how-to-guide for your product features. This documentation will show you that as proof hopefully :)

Product Management

  • Product Change-log: If you shipped a new feature then record a quick demo in minutes to showcase your feature. Share the feature on social platforms and you can drive engagement.

  • Customer Feedback: Embed Storylane in various websites or services - Notion, Zendesk, Readme, Gitbook, Jira / Confluence, Webflow, etc to gather user feedback.

If you need help or have any questions, feel free to contact us at .

πŸ‘‹
Guided Demo
Demo Hub
support@storylane.io