# Slack

{% hint style="warning" %}

### **Set up alerts to start receiving Slack notifications**

⚠️ **Important:** Connecting Slack alone does not send notifications.\
Create an [**Alert**](https://docs.storylane.io/account/alerts) to get notified when users engage with your demos or hubs.
{% endhint %}

### How Leads Are Identified

Storylane recognizes two types of leads:

| Lead Type        | How It's Identified                    |
| ---------------- | -------------------------------------- |
| **Known Lead**   | When an **email address** is captured  |
| **Unknown Lead** | Based on **IP address/company** lookup |

{% hint style="info" %}

### **Identifying Leads**

There are few ways in which you can capture or identify leads. You can refer the article on [Lead Tracking](https://docs.storylane.io/analytics-and-performance/capture-leads) to learn more
{% endhint %}

### ⚙️ How it works

Slack is used as a **delivery channel for alerts**.

The flow:

1. **Connect Slack** to your Storylane workspace
   1. Navigate to Integrations tab in the left-side panel
   2. Locate the Slack integration and click Connect.
2. Once connected, click on ' **Set up Alerts'** to create your first alert
3. Create an alert and select **Slack** as the **destination**
4. Choose the **channel** where notifications should be sent, and tag a user (optional)
5. **Save** the alert
6. **Start receiving alerts** - once your alert criteria is met, you’ll receive an alert in your configured Slack channel.

Watch instructional interactive demo below 👇

{% @storylane/embed subdomain="app" linkValue="goirstps753h" url="<https://app.storylane.io/share/goirstps753h>" %}

### 🛎️ Sample Notifications

#### Known Lead

<figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FA5vF47M753LND1yyilTL%2Fimage.png?alt=media&#x26;token=9f6e002f-2918-464b-8511-2f302d170e0e" alt=""><figcaption></figcaption></figure>

#### Company (IP-Based) - Unknown Lead

<figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FkS8qZweOZnTaoVa98xog%2Fimage.png?alt=media&#x26;token=370784da-fe4c-41ac-9477-64a8b830f696" alt=""><figcaption></figcaption></figure>

### 🔒 Privacy Reminder

We value privacy. To learn more about how lead data is handled, check out [Storylane's Privacy Policy](https://www.storylane.io/privacy-policy).


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