# Welcome to Storylane

* [What's Storylane?](#whats-storylane)
* [Our product lines](#our-product-lines)
* [Who's Storylane for?](#whos-storylane-for)

### 👉 What's Storylane?

Storylane is the [#1 rated demo automation software](https://www.g2.com/categories/demo-automation?tab=highest_rated) for GTM teams to build and share interactive demo experiences. We work with 5000+ B2B companies to simplify buying and selling for marketers, sales folk, and prospects.

### 👉 Our product lines

Storylane supports four product lines, each designed to improve the buying experience:

1. **Guided Demos:** step-by-step product walkthroughs, complete with hotspots, tooltips, presenter videos and voiceovers — perfect for self-guided demo experiences.
2. **Buyer Hub:** deal rooms to host demos, videos, PDFs, forms, all in one place — perfect to enable stakeholders and push middle of the funnel deals across the line.
3. **Sandbox Demos:** hands-on HTML/CSS demo environments — complete with responsive buttons, animations, and scrolls — perfect for light-weight product simulations.
4. **RepX:** conversational sales agents trained on your demos, sales calls, and knowledge base to engage with website visitors and qualify them.

### 👉 Who's Storylane for?

We work marketing, sales, customer success, and product management teams from SME, mid-market, and enterprise software companies. Here are a few of our most common use cases:

<details>

<summary>Storylane for Marketing</summary>

* **Website demos:** embed guided demos on your website to drive product education and qualified conversions
* **Lily AI (Sales agent):** generate qualified leads for Sales by training Lily to automate early-stage product discovery for website visitors
* **Email campaigns:** attach demo links as part of your outreach efforts, newsletters, feature releases, etc.
* **Blogs and LPs:** embed demos to SEO and sponsored pages to drive on-page engagement and conversions
* **Events and conferences:** display demos at booths and devices (iPads, etc) to draw in foot traffic and leads
* **Marketplaces:** embed demos to your G2 product profile and other marketplaces to support prospect research

</details>

<details>

<summary>Storylane for Sales</summary>

* **Pre-call demos**: share guided demos and Buyer Hubs prior to live demo calls to provide basic product context, encourage advanced conversations, and accelerate sales cycles
* **Live demo calls:** avoid the risks associated with unpredictable production environments. Instead, present reliable, pre-curated sandbox demo environments during live calls
* **Leave behinds**: share personalized demos and Buyer Hubs after sales conversations to enable champions and the larger buying committee&#x20;

</details>

<details>

<summary>Storylane for Customer Success</summary>

* **Onboarding**: help customers onboard faster with instructional demos and demo playlists
* **Knowledge bases**: embed Storylane demos across your documentation for immersive product walkthroughs (Like we've done in the next few pages)

</details>

<details>

<summary>Storylane for Product Teams</summary>

* **Product change logs**: share quick interactive demos of your latest product/feature releases to drive awareness and adoption
* **Customer feedback**: Embed Storylane across Notion, Zendesk, Readme, Gitbook, Jira / Confluence, Webflow, etc to gather user feedback

</details>

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If you need help or have any questions, feel free to contact us at <support@storylane.io>.
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