# Playbooks & Customer Showcase

### 👉 Pl**aybooks**

Use cases, guides, and best practices to make the most of Storylane. [Check out the full library here](https://www.storylane.io/playbooks) 

#### Awareness Stage

* [Website demos](https://www.storylane.io/playbooks/website-demos) - Create interactive demos that improve website conversion rates
* [Events and conferences](https://www.storylane.io/playbooks/events-and-conferences) - Demo anytime, anywhere with conference mode 
* [Demo-led SEO](https://www.storylane.io/playbooks/demo-led-seo) - Build a competitive moat in search rankings and traffic with interactive demos
* [Sales outreach](https://www.storylane.io/playbooks/sales-outreach) - Improve outbound efforts with demos that spark "aha” moments

#### Decision Stage

* [Marketplaces](https://www.storylane.io/playbooks/marketplaces) - Stand out in crowded product marketplaces with demo experiences
* [Pre-call read up](https://www.storylane.io/playbooks/pre-call-demos) - Prepare prospects before sales calls for advanced discussions
* [Sales leave behinds](https://www.storylane.io/playbooks/sales-leave-behind) - Share demos after sales calls  to enable champions and accelerate deals
* [Partners and resellers](https://www.storylane.io/playbooks/partners-and-resellers) - Enable channel partners to effectively demonstrate product value
* [Product adoption](https://www.storylane.io/playbooks/product-adoption) - Guide PLG users from exploration to activation
* [Live demo calls](https://www.storylane.io/playbooks/live-demo-calls) - Ensure consistent, reliable demo environments during live sales calls

#### Retention Stage

* [Customer onboarding](https://www.storylane.io/playbooks/customer-onboarding) - Scale customer onboarding while reducing CS workload
* [Account expansion](https://www.storylane.io/playbooks/account-expansion) - Help champions drive cross-team adoption with targeted demos.
* [Product release](https://www.storylane.io/playbooks/product-release) - Turn feature announcements into interactive demo experiences
* [Training and documentation](https://www.storylane.io/playbooks/training-and-documentation) - Turn documentation into demos that reduce support tickets

***

### 👉 **Customer Showcase -** [Explore now](https://www.storylane.io/customer-showcase)

[Check out](https://www.storylane.io/customer-showcase) real-world examples of interactive demos and Buyer Hubs by our top-performing customers 

<figure><img src="https://1994998177-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FXHEDTu4rdQBZa8h4RndG%2Fuploads%2FE4it2OA5fS0XUaGT6cNz%2FFrame%20437%20(1).png?alt=media&#x26;token=4798e7a2-893c-4907-8902-6a2caba4c398" alt=""><figcaption></figcaption></figure>