Blog Posts

Integrating interactive demos within blog posts can significantly enhance the user experience, making the content more engaging and actionable.

The Goal

Enhance blog content with interactive demos to give readers a hands-on understanding of the topic, driving deeper engagement and encouraging actionable steps.

Implementation Guide

1. Demo Integration Points (Where to place it?)

• Beginning (The Hook): Captures attention immediately.

  • Use it to introduce new features or major updates.

  • Set the stage for an in-depth tutorial or how-to guide.

• Middle (The Deep Dive): Reinforces key points by providing an interactive reference.

  • Explain complicated features or detailed processes.

  • Offer a break in lengthy textual content, maintaining reader engagement.

• End (The Conclusion): Directs readers towards a conversion action, such as a trial sign-up or scheduling a deeper demo.

  • Summarize a comprehensive feature overview.

2. Demo Structure

• Steps 1-2:

  • Begin with a context-setting teaser or a problem statement relevant to the blog topic.

  • Use Storylane's image or text modal to captivate readers right from the beginning.

• Steps 3-7:

  • Delve into the core content, showcasing features, benefits, or scenarios related to the blog topic.

• Steps 8-10:

  • Recap the main points, emphasizing the value proposition.

  • What is the next step for your readers? To read another post, check out your product, or something else? In any case, end with a strong CTA that encourages viewers to take the next action, relevant to the context.

If you are showcasing multiple functionalities to your viewers in a single demo, utilize Storylane's Product Tour which gives viewers the option to pick their own adventure.

3. Gated vs. Ungated Demos

• Allow readers to access the demo without barriers, ensuring they grasp the basic concept.

• If you still want to use a form to gather leads, we recommend keeping it simple (1-2 fields max) and adding it at the end of the demo.

Integrate with your CRM to create or update contacts with demo engagement data.

4. Demo Placement

Embed Directly. We highly recommend embedding demos directly within your blog posts for several reasons:

1. Seamless User Experience: Direct embedding ensures that readers can interact with the demo without leaving the page, providing a seamless and uninterrupted user experience. Storylane's embed feature is designed to blend smoothly with your blog's layout, maintaining a cohesive look and feel.

2. Immediate Engagement: Embedding the demo directly captures readers' attention at the right moment, especially as they read through relevant content.

3. Higher Interaction Rates: Directly embedded demos are more likely to be interacted with, as opposed to links or buttons that require additional clicks.

With Storylane, you have 3 different ways to embed your demo, depending on your preferences.

Customer Examples

• Cognism

• AnyRoad

• Sysdig

• Skyhigh Security