Hubs Overview

New to Hubs? Here's an overview to get started

What are Hubs?

Hubs are centralized deal rooms that bring together everything your prospect needs — interactive demos, videos, case studies, PDFs, pricing, ROI calculators, etc. — in one place. Instead of scattering materials across multiple emails, share a single link that keeps deals moving forward.

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👉 Who is Hub for?

  • Sales Teams: Share all product capabilities and use cases with prospects in one link, helping them find the information they need and make decisions faster.

  • Marketing Teams: Create lead generating content that prospects can easily explore and share.

👉 Types of Hubs

Choose between two layouts based on your use case:

1) Playlist: Sequential content (Demo 1 → Video → Case Study). Best for sales teams who want to guide prospects through a specific journey and control the narrative.

2) Gallery: Thumbnail grid where viewers choose their own path. Best for marketing teams embedding demos on websites or offering top-of-funnel self-service exploration.

Playlists vs Galleries

Feature
Buyer Hub Playlist
Buyer Hub Gallery

Recommended For

Sales Teams

Marketing Teams

Ideal Use Case

Sales follow-ups, leave-behinds, nurturing prospects

Website embedding

User Journey Control

Step-by-step guidance, seller creates the path to follow

Prospect browses demos in the gallery at their own choice

Best For

Sequential storytelling with a clear flow

Showcasing different features and use cases together

Main Use

Mid-to-late funnel sales journey

Top-of-funnel engagement

Interest Screens

Let prospects signal their priorities before they start exploring. When enabled, prospects see a selection screen where they can:

  • Choose which sections of the Hub are most relevant to their role or needs

  • Rate their interest level in different topics (Very important, Somewhat important , or Not important)

This provides two key benefits:

  • For prospects: They skip irrelevant content and get straight to what matters

  • For you: You see exactly what they care about before your next conversation

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If you need help or have any questions, feel free to contact us at [email protected]envelope.

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