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Hubs Overview

New to Hubs? Here's an overview to get started

What are Hubs?

Hubs are centralized deal rooms that bring together everything your prospect needs — interactive demos, videos, case studies, PDFs, pricing, ROI calculators, etc. — in one place. Instead of scattering materials across multiple emails, share a single link that keeps deals moving forward.

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🎉 New Feature Update: AI Quick Build within your Hubs

Don't want to start from scratch? Use AI Quick Build to create your hub instantly. Just describe what the hub is for, add your demos, videos, or PDFs as content, set the number of sections, and hit Create hub — AI will generate the title, structure, and layout for you based on your goal. You can also use the Enhance prompt to sharpen your input before building.

👉 Who is Hub for?

  • Sales Teams: Share all product capabilities and use cases with prospects in one link, helping them find the information they need and make decisions faster.

  • Marketing Teams: Create lead generating content that prospects can easily explore and share.

👉 Types of Hubs

Choose between two layouts based on your use case:

1) Playlist: Sequential content (Demo 1 → Video → Case Study). Best for sales teams who want to guide prospects through a specific journey and control the narrative.

2) Gallery: Thumbnail grid where viewers choose their own path. Best for marketing teams embedding demos on websites or offering top-of-funnel self-service exploration.

Playlists vs Galleries

Feature
Buyer Hub Playlist
Buyer Hub Gallery

Recommended For

Sales Teams

Marketing Teams

Ideal Use Case

Sales follow-ups, leave-behinds, nurturing prospects

Website embedding

User Journey Control

Step-by-step guidance, seller creates the path to follow

Prospect browses demos in the gallery at their own choice

Best For

Sequential storytelling with a clear flow

Showcasing different features and use cases together

Main Use

Mid-to-late funnel sales journey

Top-of-funnel engagement

Interest Screens

Let prospects signal their priorities before they start exploring. When enabled, prospects see a selection screen where they can:

  • Choose which sections of the Hub are most relevant to their role or needs

  • Rate their interest level in different topics (Very important, Somewhat important , or Not important)

This provides two key benefits:

  • For prospects: They skip irrelevant content and get straight to what matters

  • For you: You see exactly what they care about before your next conversation

If you need help or have any questions, feel free to contact us at support@storylane.io.

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