# Lead Forms And Embeds

#### **1. Lead Forms**

Buyer Hub can be used to increase your lead pipeline. You can capture new leads and send them to your CRM or marketing platform.

* Toggle to enable lead forms.
* Click "Edit" to customize lead form settings.
* Select the **Lead Form Type**: Choose between native lead forms or custom embed forms.

**a. Storylane Native Lead Form**

This form provides four fields: `title` ,`email` , `name (optional)` , and `CTA` that are configurable. 

<div align="left"><figure><img src="/files/W8fdgt3qv7pNBKcez1TC" alt="" width="375"><figcaption></figcaption></figure></div>

**b. Custom Embed Form**

You can build your own custom form, and copy and paste its embed code through the inbuilt lead form guide. Most commonly, we see forms built from [HubSpot](https://knowledge.hubspot.com/forms/create-forms) and [Marketo](https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/forms/creating-a-form/create-a-form.html).

* **Select when to show the lead form and set up integrations**
* Set when to display the lead form (on demo open, after 10 seconds, after 30 seconds, or after 60 seconds).
* Set up integrations and send new leads to your CRM or marketing platform.

***

#### **2. Add Custom Code**

You can add custom scripts for Google Analytics, chatbots, etc., in the header code and footer code.

<div align="left"><figure><img src="/files/MmM2t1ZGR8BJ84GqNeOm" alt="" width="375"><figcaption></figcaption></figure></div>


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