# Header & CTAs

* **Title**: Main headline (under 60 characters). Use personalization tokens for 1:1 Hubs like "Welcome to {{companyname}}'s Demo Hub".
* **Description**: Brief overview in 1-2 sentences. Focus on value, not just content inventory.
* **Primary CTA**: Main call-to-action button with text (2-4 words), destination URL, and styling. Examples: "Book a Demo", "Start Free Trial", "View Pricing".
* **Secondary CTA**: Optional alternative action for prospects not ready for primary ask. Examples: Primary "Book Demo" / Secondary "View Pricing".
* **Logo**: Upload your company logo (.ico, .png, .svg). Recommended size: 200x50px.

<figure><img src="/files/FfEkJfOfBFcpN6SWZYmy" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Pro tip:** Match your CTA to the buyer's journey stage. Early stage: "Explore Demos". Late stage: "Start Free Trial".
{% endhint %}


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