# Hub Analytics

Analytics provide valuable insights into how users interact with your Hubs, helping you optimize your demos and improve engagement.

In the analytics section for each buyer hub, you can see a summary of key metrics per lead, such as:

* **Leads (emails):** Email addresses collected via lead forms
* **Company**: Which company the viewer belongs to
* **Demos Viewed:** How many demos in the Hub were viewed
* **Last View:** Time of most recent view
* **Time Spent:** Total time spent in the Hub
* **CTA Clicked:** Whether primary or secondary CTAs were clicked

### Interests &  Lead Activities

Understand how each user interacts with your Buyer Hub and its demos:

* Track lead details: email, name, device, and location.
* View specific demo activities: 
  * Demo opened
  * Demo steps viewed
  * Lead form captured
  * Time spent
  * % completion rate
  * See Interest screen selections

{% hint style="info" %}
You can also use UTM parameters - to track where a lead is coming from and to measure the effectiveness of your marketing campaigns by identifying the source, medium, campaign, and term associated with each demo interaction.

<img src="/files/n6TmEcrDoM1UUAXivAoX" alt="" data-size="original">
{% endhint %}


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