> For the complete documentation index, see [llms.txt](https://docs.storylane.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.storylane.io/hubs-docs/sharing-hubs/personalizing-hubs.md).
# Personalizing Hubs
Personalize Hubs with dynamic tokens that automatically swap prospect information.
**How it works**:
1. Add tokens when editing (e.g., "Welcome to {{companyname}}'s Hub")
2. Fill values when creating personalized links
3. Prospects see personalized content automatically
**Where to use tokens**: Hub title, description, section names, content titles, CTA buttons.
**Available tokens**:
* Text: `{{companyname}}`, `{{firstname}}`, `{{lastname}}`, `{{email}}`, `{{dates}}`, `{{currencies}}`
* Image: `{{logo}}` (auto-fetched via Clearbit)
* Custom: Create your own like `{{productname}}`
{% hint style="info" %}
**Pro tip**: Use 2-4 strategic tokens. Over-personalization feels robotic. Focus on title, intro, and logo for high-value deals.
{% endhint %}
#### Adding Logo tokens
Go to **Share hub → Personalize → Tokens**, then set your **Logo Token** under Logo Image. You can either **upload a file** directly or use **Fetch logo** to pull a company's logo just by searching for their domain name.
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