# Personalizing Hubs

**How it works**:

1. Add tokens when editing (e.g., "Welcome to {{companyname}}'s Hub")
2. Fill values when creating personalized links
3. Prospects see personalized content automatically

**Where to use tokens**: Hub title, description, section names, content titles, CTA buttons.

<div align="left"><figure><img src="/files/WiWv3aI6wa32oRdfa1hQ" alt="" width="563"><figcaption></figcaption></figure></div>

**Available tokens**:

* Text: `{{companyname}}`, `{{firstname}}`, `{{lastname}}`, `{{email}}`, `{{dates}}`, `{{currencies}}`
* Image: `{{logo}}` (auto-fetched via Clearbit)
* Custom: Create your own like `{{productname}}`

{% hint style="info" %}
**Pro tip**: Use 2-4 strategic tokens. Over-personalization feels robotic. Focus on title, intro, and logo for high-value deals.
{% endhint %}


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