GDPR Compliance

Storylane is GDPR compliant and our DPA is available in the Storylane Trust Center.

👉 Can Storylane Demos Withhold Tracking Until Consent is Granted?

To meet GDPR requirements, Storylane offers options to manage tracking based on user consent. When a demo is embedded on a website that requires consent to track cookies, Storylane’s setup allows tracking to be paused until the user gives consent.

Storylane’s tracker uses cookies to understand user interactions within demos. While no personally identifiable information (PII) is collected, these cookies provide insights into user behavior, which is considered personal data under GDPR.

Websites that require cookie consent will display a user interface (UI) element prompting visitors to accept or decline cookies. This UI component can vary in complexity, offering users choices regarding analytics, marketing, or other tracking categories.

Applies to embedded demos by default. Direct demo links (Storylane URLs) are tracked normally unless you enable the cookie consent banner for share pages (see below). Note: If a viewer clicks to open the demo in full size from an embedded view, they are redirected to the Storylane share URL — tracking suppression does not carry over in that case. To avoid this, consider disabling the Screen Size Warning in Demo Settings.

👉 Storylane’s Approach to “Do Not Track”

Storylane provides an option to disable tracking until a user consents to cookie use on the host website. By default, user activities such as clicks and navigation within Storylane demos are recorded to deliver analytics to our customers. However, we recognize that in certain cases, users might want to limit tracking until consent is explicitly granted.

Steps to Enable Do Not Track:

1. In your Storylane account, navigate to "Settings", then "Workspace", lastly "Config"
2. Toggle Enable IP tracking on demos on, then toggle Wait for website cookie consent on to hold off tracking until the parent site confirms consent
3. Once enabled, no user activity within Storylane embedded demos will be recorded until the user approves tracking

   This option is available on all Storylane plans

👉 Cookie Consent Banner on Share Pages

Consent-based tracking isn't limited to embedded demos anymore. Turn on Show cookie consent banner on share pages in Settings → Workspace → Config to display a cookie consent banner directly on your demo's share page. Tracking on that share link only begins once the visitor accepts the banner.

This extends GDPR-compliant tracking control to Direct Share URLs, which previously tracked normally regardless of consent.

👉 Implementing User Consent for Tracking in Storylane Demos

If your website requests users' consent for cookie usage, Storylane can honor this consent once it is granted. However, enabling this feature requires a small code snippet on your website to communicate the consent status to embedded Storylane demos.

Sequence Diagram of How This Works:

• The user interacts with the Site and sees a cookie consent banner.
• If the User approves, the Site sends consent approval to Storylane via a postMessage event.
• Storylane receives the message and begins tracking user interactions within the demo.

👉 Code Snippet for Consent Communication

To inform Storylane that consent has been provided, insert this JavaScript after the user consents:

<script>
window.addEventListener('message', e => 
  e.data?.message === 'storylane-demo-event' && 
  e.source?.postMessage({message: 'storylane-cookie-consent'}, e.origin)
);
</script>

When this code executes, all interactions within Storylane demos are sent to the analytics server only if consent has been granted.

👉 Data Security and Privacy Standards

Storylane applies advanced security practices to protect all user data:

• Data Encryption: All data is encrypted during transmission and storage.
• Access Control: Access to personal data is limited to authorized personnel only.
• Regular Audits: Our systems undergo regular security audits to maintain GDPR compliance and data integrity.

👉 Contact for GDPR Compliance and Support

If you have questions about GDPR compliance or need help managing consent in Storylane demos, please contact us via [e-mail].