# Account-Level Insights

Under "Accounts" in the "Visitors" menu, you'll be able to:

* Track demo engagement at the account level, not just individual leads.
* Get insights to identify and prioritize engaged accounts.
* Use this data to tailor your outreach based on the demo engagement.

<div align="left"><figure><img src="/files/kwrJc2T3H2LnDHfLDWwd" alt=""><figcaption></figcaption></figure></div>

How to pass Account insights to a 3rd party? How does the integration work?

<figure><img src="/files/lxdExLtg6DPWhSfjIibl" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The accounts are recorded based on either [Lead](/analytics-and-performance/capture-leads.md) or [Account Reveal](/analytics-and-performance/viewer-data-enrichment.md) info. If any of these are available for the session, an account will be created/updated. So, if the lead goes through the demo and submits the form, or Account Reveal detects the company by IP, the company will be visible on the Accounts page.
{% endhint %}

{% hint style="info" %}
If you need help or have any questions, feel free to contact us at <support@storylane.io>.
{% endhint %}


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