# Account-Level Insights

Under "Accounts" in the "Visitors" menu, you'll be able to:

* Track demo engagement at the account level, not just individual leads.
* Get insights to identify and prioritize engaged accounts.
* Use this data to tailor your outreach based on the demo engagement.

<div align="left"><figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2F2nCvLzmtuIYvMx7qHus1%2FScreenshot%202026-03-04%20at%2010.58.34.png?alt=media&#x26;token=81f4251e-0b51-45ea-b92a-f78f0449540b" alt=""><figcaption></figcaption></figure></div>

How to pass Account insights to a 3rd party? How does the integration work?

<figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FjY27cL21Qh719H9HtjCi%2FScreenshot%202026-03-04%20at%2011.02.05.png?alt=media&#x26;token=dc934228-a492-4d6e-9089-2b39cd1a6222" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
The accounts are recorded based on either [Lead](https://docs.storylane.io/analytics-and-performance/capture-leads) or [Account Reveal](https://docs.storylane.io/analytics-and-performance/viewer-data-enrichment) info. If any of these are available for the session, an account will be created/updated. So, if the lead goes through the demo and submits the form, or Account Reveal detects the company by IP, the company will be visible on the Accounts page.
{% endhint %}

{% hint style="info" %}
If you need help or have any questions, feel free to contact us at <support@storylane.io>.
{% endhint %}