# Alerts

High-intent moments *don’t last long.* Alerts help teams:

* Respond to hot leads and target accounts within minutes
* Eliminate delayed marketing → sales hand-offs
* Prioritize outreach based on real demo engagement
* Increase conversion rates and shorten sales cycles

### 👉 **How Alerts work**

Create alerts based on specific engagement triggers like demo views, CTA clicks, lead intent scoring, form submissions, demo hub engagement, account-level activity, and more.

Alerts can be delivered via **Slack,** **email or webhooks** - and are fully customizable, so sales and marketing teams get the exact signals they need, exactly when they need them.

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👉 **For Sales teams:**\
Alerts can be routed to specific reps, SDRs, inboxes, or Slack channels, ensuring sellers are notified in real time and can act immediately when a prospect engages.

👉 **For Marketing teams:**\
Alerts notify sales the moment high-intent leads interact with a demo or form, enabling fast, seamless hand-offs and stronger alignment between marketing and revenue teams.

Try Interactive Demo Yourself 👇

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Still have questions or need help? Feel free to contact us at ➜ <support@storylane.io>  🙂 Chat soon!
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