# Marketo * Sync demo data with existing leads. * Automatically create new leads if they don’t exist. * Log demo session activity on the Marketo timeline. * Capture leads directly via Marketo forms. {% hint style="warning" %} You must have **admin** level permissions to connect any integrations within Storylane {% endhint %} Follow these step-by-step instructions to set up the integration: *** ## **Step 1: Add the Storylane Code to Your Website (Optional)** This step enables lead attribution tracking. Add the following code snippet to the `` tag of your website: ```javascript (function(){"use strict";function e(t){const r=t.head;if(!r)return;const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;const s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})(); ``` > 💡 Learn more about lead attribution [here](https://docs.storylane.io/storylane-knowledge-base/tracking-and-analysing/lead-attribution). *** ## **Step 2: Connect Marketo with Storylane** {% @storylane/embed subdomain="app" linkValue="4qiydc3vwvzz" url="" %} 1. Access the **Marketo Integration** section in your Storylane dashboard under **Settings > Integrations**. 2. Click the **Connect** button. 3. **Prepare for Integration:** * Ensure you have **1 free Custom Activity** available (required). * Assign the correct API user during setup. The user must have the following permissions: * Read-Write Activity * Read-Write Activity Metadata * Read-Write Person * Read-Write Schema Custom Field * Read-Write Schema Standard Field 4. **Configure Marketo:** * Support will provide a secure URL for configuration. * Open the URL and click **Configure Marketo.** * Enter the required credentials: * Client ID * Client Secret * Endpoint URL * Identity URL *** ### **What Data Does Storylane Sync to Marketo?** {% hint style="warning" %} ⚠️ *Important:* Do not manually create lead fields in Marketo. Storylane automatically creates the necessary fields with the correct API names when you connect your account. Manual creation may result in broken integrations. {% endhint %} #### **Custom Properties** Storylane automatically syncs demo data to Marketo under custom fields. Here's the data included: Here’s a reference showing how this data appears for your lead in Marketo.
Property NameApplies ToDescriptionData Type
Storylane SessionsDemo + HubTotal number of sessions (applies to both single demos and Hubs)Integer
Storylane Demo NameDemoName of the most recently viewed demoString
Storylane Demo Viewed AtDemoTimestamp of the most recent demo viewDateTime
Storylane Demo Time (secs)DemoTime spent viewing the demo (seconds)Number
Storylane Demo Complete (%)DemoPercentage of demo steps completedNumber
Storylane Demo LinkDemoLink to the demoString
Storylane CTA ClickedDemo + HubCTA URL clickedString
Storylane Demo Session LinkDemoLink to the specific demo audience sessionString
Storylane Buying IntentDemo + HubEngagement-based intent level (Low / Medium / High)String
Storylane Lead SourceDemo + HubHow the viewer was sourced (e.g. Nurtured, Inbound, Sales)String
Storylane Hub NameHubName of the Hub that was viewedString
Storylane Hub LinkHubLink to the HubString
Storylane Hub Viewed AtHubTimestamp of the most recent Hub viewDateTime
Storylane Hub Viewed Content (%)HubPercentage of Hub content viewedNumber
Storylane Hub Time (secs)HubTotal time spent in the Hub (seconds)Number
*** #### **Custom Activities** Each demo session creates a custom activity in Marketo. This includes detailed demo engagement data for the lead. Here’s a reference showing how this activity looks in Marketo.
*** By following these steps, you can integrate Storylane with Marketo to enhance lead tracking and demo engagement insights effortlessly.