Lead Attribution

Here’s your go-to guide for understanding how lead attribution works at Storylane and how we make it easy to track a visitor's journey from anonymous viewers to engaged leads.

How Lead Attribution Works

First Visit: Unknown Lead A visitor lands on your site but hasn’t shared their email, so they’re still anonymous.
Demo Time: Staying Anonymous The visitor explores a Storylane demo without filling out a form—no email yet, so still unrecognized.
Form Filled: They’re In The visitor eventually fills out a form on the website (with Storylane JS embeded). Now, Storylane can link their email to past demo interactions.
Lead Linking Magic Boom! Storylane matches the email with previous demo actions, giving us a full picture of their journey and interest level (+ all future interactions)!

For automatic lead attribution to work, Storylane JS must be installed on every page of the website. Without this, we can’t detect those form submissions or link demo activity back to leads.

How to Install the Storylane JavaScript Code

Add this code snippet to the <head> section on every page to power up lead tracking:

<script>
  (function() {
    "use strict";
    function e(t) {
      var r = t.head;
      if (!r) return;
      var i = t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),
          n = t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');
      if (i || n) return;
      var s = t.createElement("script");
      s.type = "text/javascript", s.async = !0, s.src = "https://js.storylane.io/js/v2/storylane.js",
      r.appendChild(s);
    }
    e(window.document);
  })();
</script>

The Essentials for Lead Attribution

To keep everything smooth and automatic:

Storylane JS Code: Must be on every page, in the <head> tag.
CRM Integrations: We support Marketo, HubSpot, and Pardot (other CRMs coming soon).

Manual Sync: A Safety Net

If the Storylane JS code isn’t on all website pages, no worries! We can do a manual sync to link lead data. Here’s how:

Sync Timeframe: We can go back up to a few months.
Lead Linking: If there’s a record in both Storylane and the CRM, we’ll make sure they’re connected.

To start a manual sync, just email support at support@storylane.io

Follow these steps to keep lead tracking smooth and accurate. For questions or support, reach out to our team anytime. 🎉

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Last updated 5 months ago