Outreach

Embed interactive demo links directly in your Outreach emails with automatic lead tracking and engagement insights.

Currently in Beta. Use this sign-up link to install the Storylane app within Outreach. If you run into any issues, reach out at [email protected].

👉 Key Benefits

• Embed demos without leaving Outreach platform

• Automatic lead capture and CRM sync

• Personalized demo experiences improve conversion rates

• Complete analytics integration for sales intelligence

👉 Adding Demos to Individual Emails

1. Select prospect → Click email icon to open composer

2. Access Storylane → Click Storylane app in bottom toolbar of composer

3. Add demo → Browse and embed interactive demo link in email body

👉 Adding Demos to Email Sequences

1. Select sequence → Open email step you want to edit

2. Access Storylane → Click Storylane app in bottom toolbar of composer

3. Add demo → Browse and embed demo link in sequence email

👉 Smart Link Features

Automatic Link Generation

• With recipient email: Creates tokenized, personalized URL tied to prospect's email

• Without recipient email: Creates generic, shareable URL for anyone

Lead Tracking & Analytics

• Auto Lead Creation: Tokenized demos automatically create CRM leads when viewed

• Real-time Insights: Monitor demo engagement and completion rates without leaving Outreach

• Engagement Tracking: See which prospects are viewing your demos and track metrics