# Outreach

You can now **install the Storylane app** directly from the [**Outreach Marketplace**](https://marketplace.outreach.io/apps/storylane-v1?store=public).\
If you run into any issues, reach out at *<support@storylane.io>*.

### 👉 Key Benefits

* Embed demos without leaving Outreach platform
* Automatic lead capture and CRM sync
* Personalized demo experiences improve conversion rates
* Complete analytics integration for sales intelligence

<div align="left"><figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FH0GVLaBicDGNM9QJT1tI%2Fimage5.png?alt=media&#x26;token=f66af1ca-abda-4703-a75f-2fb5b92dfaa5" alt="" width="563"><figcaption></figcaption></figure></div>

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### **📥 How to Install**

1. Go to the Storylane App on [Outreach Marketplace](https://marketplace.outreach.io/apps/storylane-v1?store=public).
2. Click 'Request app' and follow the on-screen instructions.
3. You’re ready to start adding interactive demos to your Outreach emails and sequences.

<div align="left"><figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FryGmbTNLOEi7KvlDX3R0%2FScreenshot%202025-09-16%20at%2019.17.21.png?alt=media&#x26;token=b4ebcbae-c40b-4e78-aa7c-6c10768dc386" alt="" width="563"><figcaption></figcaption></figure></div>

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### 👉 Adding Demos to Individual Emails

1. **Select prospect** → Click email icon to open composer
2. **Access Storylane** → Click Storylane app in bottom toolbar of composer
3. **Add demo** → Browse and embed interactive demo link in email body

### 👉 Adding Demos to Email Sequences

1. **Select sequence** → Open email step you want to edit
2. **Access Storylane** → Click Storylane app in bottom toolbar of composer
3. **Add demo** → Browse and embed demo link in sequence email

<div align="left"><figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FObrrbjBgbshJYEc0WEig%2Fimage6.png?alt=media&#x26;token=c7864366-93d1-410c-8a70-98773ef81636" alt="" width="563"><figcaption></figcaption></figure></div>

***

### 👉 Smart Link Features

Automatic Link Generation

* **With recipient email**: Creates tokenized, personalized URL tied to prospect's email
* **Without recipient email**: Creates generic, shareable URL for anyone

#### Lead Tracking & Analytics

* **Auto Lead Creation**: Tokenized demos automatically create CRM leads when viewed
* **Real-time Insights**: Monitor demo engagement and completion rates without leaving Outreach
* **Engagement Tracking**: See which prospects are viewing your demos and track metrics


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