# Is it possible to connect a LinkedIn tracking pixel to Storylane?

**Yes**, it is possible to connect a LinkedIn tracking pixel, also known as the [LinkedIn Insight Tag](https://www.linkedin.com/help/lms/answer/a489169), to Storylane in order to track user engagement with your interactive demos. This allows you to retarget users and measure conversions from your LinkedIn ad campaigns.

### **Steps to Add a LinkedIn Tracking Pixel to Storylane:**

1. **Get Your LinkedIn Insight Tag Code**:
   * Log in to your LinkedIn Campaign Manager account.
   * Go to **Account Assets** and select **Insight Tag**.
   * Copy the provided JavaScript code, which will look something like this:

```javascript
<script type="text/javascript">
_linkedin_partner_id = "YOUR_PARTNER_ID";
window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script>
<script type="text/javascript">
(function(l) {
if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
window.lintrk.q=[]}
var s = document.getElementsByTagName("script")[0];
var b = document.createElement("script");
b.type = "text/javascript";b.async = true;
b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
s.parentNode.insertBefore(b, s);})(window.lintrk);
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=YOUR_PARTNER_ID&fmt=gif" />
</noscript>

```

2. **Add the Code to your Storylane Demo**:
   1. For an ***HTML*** Demo - Navigate to Demo Settings > Custom Code > Web Frame&#x20;
   2. For a ***Screenshot*** Demo - Navigate to Demo Settings > Custom Code

* S**creenshot Demo Example**:&#x20;

<figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FgzMknASgxho0E13zjwIa%2Fss%20demo%20pixel.avif?alt=media&#x26;token=961a1fa5-598b-48a0-a022-57d95436af09" alt=""><figcaption></figcaption></figure>

* &#x20;**HTML Demo Example**:&#x20;

<figure><img src="https://2431356420-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FN8hWd9k2Pbb6YSWO4pUQ%2Fuploads%2FtpPA2NrNFAJPrDf6lfk0%2Fhtml%20linkedinpixel.avif?alt=media&#x26;token=a9fe80aa-d451-4c46-a16f-0d13d4a96f8d" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %}
Important Storylane Terminology!

* **Demo Frame**: Defines the **scope of the demo itself**—what the end-user will interact with. It captures only the relevant part of the webpage that is included in the demo experience.
* **Web Frame**: Represents the broader **Storylane-related scope**, including elements used for internal functionality but **not visible or relevant to the customer demo**. For **SS demos**, the **default script is already inserted into the Web Frame**, ensuring the necessary setup is in place.
  {% endhint %}

3. **Verify Tag Activation**: After adding the Insight Tag, you can verify that it’s working by:

* Going back to your LinkedIn Campaign Manager and checking if the pixel is receiving data.

**Benefits of Using LinkedIn Tracking Pixel with Storylane**:

* **Retargeting**: You can retarget users who have interacted with your demos.
* **Conversion Tracking**: Measure the effectiveness of your LinkedIn campaigns in driving engagement with your Storylane demos.
* **Audience Insights**: Learn more about your demo viewers through LinkedIn’s data, which can help tailor future campaigns.