Is it possible to connect a LinkedIn tracking pixel to Storylane?

Yes, it is possible to connect a LinkedIn tracking pixel, also known as the LinkedIn Insight Tag, to Storylane in order to track user engagement with your interactive demos. This allows you to retarget users and measure conversions from your LinkedIn ad campaigns.

Steps to Add a LinkedIn Tracking Pixel to Storylane:

1. Get Your LinkedIn Insight Tag Code:

   • Log in to your LinkedIn Campaign Manager account.

   • Go to Account Assets and select Insight Tag.

   • Copy the provided JavaScript code, which will look something like this:

<script type="text/javascript">
_linkedin_partner_id = "YOUR_PARTNER_ID";
window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script>
<script type="text/javascript">
(function(l) {
if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
window.lintrk.q=[]}
var s = document.getElementsByTagName("script")[0];
var b = document.createElement("script");
b.type = "text/javascript";b.async = true;
b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
s.parentNode.insertBefore(b, s);})(window.lintrk);
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=YOUR_PARTNER_ID&fmt=gif" />
</noscript>

1. Add the Code to your Storylane Demo:

   1. For an HTML Demo - Navigate to Demo Settings > Custom Code > Web Frame

   2. For a Screenshot Demo - Navigate to Demo Settings > Custom Code

• Screenshot Demo Example:

• HTML Demo Example:

Important Storylane Terminology!

• Demo Frame: Defines the scope of the demo itself—what the end-user will interact with. It captures only the relevant part of the webpage that is included in the demo experience.

• Web Frame: Represents the broader Storylane-related scope, including elements used for internal functionality but not visible or relevant to the customer demo. For SS demos, the default script is already inserted into the Web Frame, ensuring the necessary setup is in place.

1. Verify Tag Activation: After adding the Insight Tag, you can verify that it’s working by:

• Going back to your LinkedIn Campaign Manager and checking if the pixel is receiving data.

Benefits of Using LinkedIn Tracking Pixel with Storylane:

• Retargeting: You can retarget users who have interacted with your demos.

• Conversion Tracking: Measure the effectiveness of your LinkedIn campaigns in driving engagement with your Storylane demos.

• Audience Insights: Learn more about your demo viewers through LinkedIn’s data, which can help tailor future campaigns.