Integrate Google Tag Manager (GTM) with your Storylane demos - you can track user interactions, pass event data to platforms like Google Analytics, and improve demo attribution.
Navigate to the Google Tag Manager integration, and click 'Connect'
Enter your Google Tag Manager Container ID in the field (see the screenshot below)
Once finished, the status will change to 'Connected'
If you want to make any change to the container ID, or uninstall the integration, just click on the settings icon.
Below are the events you will receive in GTM
To verify the Integration . We recommend you install Google Tag Assistant to verify the events coming from your page.
Demo opened - sent when the demo is opened
Lead captured - sent when a lead is captured or identified
Demo Engaged(10, 25, 50, 75, 100) - sent on demo engagement. These events are triggered when user either spends 10 seconds or finishes 10 percent of demo (whichever comes first) . They are also sent similarly at 25, 50, 75 and 100 intervals
We recommend using this metric to evaluate lead intent and scoring
Demo CTA clicked - sent when a user clicks a CTA button and is directed to an external URL
GTM Tag setup to track conversion
Step 1: Tag setup
Go to Tags > New
Choose tag type:
GA4 Event
Custom HTML (for advanced needs)
Name your tag (e.g., Demo Open Conversion)
Set parameters (e.g., Event Name: demo_open)
Attach your trigger (created in Step 3)
Step 2: Create a Trigger
Setting
Example
Type
Custom Event
Event Name
sl_demo_open
Optional Filter
Page URL contains storylane.io
Step 3: Add Data Layer Variables(Optional but powerful)
Use this to track things like demo ID or name for more granular data.
Variable Type
Key
Recommended Name
Data Layer Variable
demo_id
DLV - demo_id
Data Layer Variable
demo_name
DLV - demo_name
View Interactive Demo Setup
Still need help? Reach out to [email protected] & we will be happy to assist!
