Tracking and Analyzing
Storylane gives you powerful insights into the demo usage. You can add and pass UTMs to all CTA buttons within your demo and export all the collected data. Read more below.
Last updated
Storylane gives you powerful insights into the demo usage. You can add and pass UTMs to all CTA buttons within your demo and export all the collected data. Read more below.
Last updated
Storylane automatically gathers analytics for each demo and you can view the summary on our "Analytics" page.
At Storylane, you have 3 levels of analytics:
To view the global analytics of all your Storylane demos:
go to the Analytics tab on the left sidebar
On the "Activity" page, you can see all the viewers across your demos
Click on "Insights" to see the global analytics for all your demos in one place
The "Accounts" page gives you an overview of all the companies visiting your demos
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To view the analytics of a specific demo you've published, find your demo and click the "Views" button at the bottom of the card.
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You can see more data about each viewer by clicking on a specific session record on the "Analytics" -> "Activity" page. The individual view shows the exact step that a viewer took in your demo, as well as the time the viewer spent on each step.
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Below are the common terms we use and their explanations:
Impressions - number of times the demo was opened
Uniques - number of times the demo was opened by unique users
Engaged - number of times the demo was interacted with by unique users
Leads - See Lead Tracking to learn how to capture leads in the demo. If leads can't be identified then you will see an "unknown lead"
CTA Clicked - set if viewer clicked on the CTA button to direct the user to go to a specific URL (e.g. signup or demo request page)
Last View - last time the demo was viewed by the lead
Time Spent - overall time spent by a viewer in the demo
Completion - a percentage of guided steps in a demo that the viewer has completed
If your demo is embedded on a webpage with UTM parameters in the URL, we’ll take care of the rest! Storylane’s <script> tag will automatically pass those UTMs to all CTA buttons within your demo. Just sit back and let the data roll in!
Example: If your URL is https://storylane.io?utm_source=google&utm_medium=cpc, the CTAs in your demo will carry those UTMs—no extra setup needed! 🎉
🔗 Watch it in Action
Want specific tracking? Manually add UTMs to CTA URLs right in the Storylane editor! When you do this, your chosen UTMs will override any from the parent URL, so you’re fully in control.
Example: Add a URL like https://storylane.io/?utm_source=email&utm_medium=newsletter and track away!
🔗 See How it Works
Got a form in your demo? Set up hidden fields to automatically grab UTM data from the parent URL when a visitor submits. These fields will automatically capture UTM data from the parent URL when the form is submitted. Easy insights, no hassle! The hidden fields in forms will pass the UTM parameters to your CRM. *You will need your CRM integrated inside Storylane*
With these quick steps, you’re all set to track your campaigns and get the scoop on what drives traffic to your demos! 📈
You can export your analytics data anytime for the time range.
Go to "Analytics" and then the Activity page
Click on the "Export CSV" button at the top right corner to export a .csv format
You will be emailed a report in a few minutes
