# ANALYTICS & PERFORMANCE

- [Capture Leads](https://docs.storylane.io/analytics-and-performance/capture-leads.md): Identify leads and track analytics from your interactive demo
- [Lead Attribution](https://docs.storylane.io/analytics-and-performance/lead-attribution.md): It's incredibly easy to track a visitor's journey from anonymous viewers to engaged leads on Storylane.
- [Tracking and Analyzing](https://docs.storylane.io/analytics-and-performance/tracking-and-analyzing.md): Storylane offers powerful insights into your demo performance.
- [Understanding Intent](https://docs.storylane.io/analytics-and-performance/tracking-and-analyzing/understanding-intent.md): Intent helps you quickly understand how seriously buyers are engaging with your demos.
- [Account-Level Insights](https://docs.storylane.io/analytics-and-performance/account-level-insights.md)
- [Viewer Data Enrichment](https://docs.storylane.io/analytics-and-performance/viewer-data-enrichment.md)
- [A/B Testing](https://docs.storylane.io/analytics-and-performance/a-b-testing.md): Compare two versions of a demo and understand which one performs better
- [Deal intelligence](https://docs.storylane.io/analytics-and-performance/deal-intelligence.md): See exactly which demos influence your deals in HubSpot or Salesforce


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