# ANALYTICS & PERFORMANCE

- [Capture Leads](/analytics-and-performance/capture-leads.md): Identify leads and track analytics from your interactive demo
- [Lead Attribution](/analytics-and-performance/lead-attribution.md): It's incredibly easy to track a visitor's journey from anonymous viewers to engaged leads on Storylane.
- [Tracking and Analyzing](/analytics-and-performance/tracking-and-analyzing.md): Storylane offers powerful insights into your demo performance.
- [Account-Level Insights](/analytics-and-performance/account-level-insights.md)
- [Viewer Data Enrichment](/analytics-and-performance/viewer-data-enrichment.md)
- [A/B Testing](/analytics-and-performance/a-b-testing.md): Compare two versions of a demo and understand which one performs better