👋Welcome to Storylane

New to interactive demos? This is a great place to start

• What's Storylane?

• Our product lines

• Who's Storylane for?

👉 What's Storylane?

Storylane is the #1 rated demo automation software for GTM teams to build and share interactive demo experiences. We work with 5000+ B2B companies to simplify buying and selling for marketers, sales folk, and prospects.

👉 Our product lines

Storylane supports four product lines, each designed to improve the buying experience:

1. Guided Demos: step-by-step product walkthroughs, complete with hotspots, tooltips, presenter videos and voiceovers — perfect for self-guided demo experiences.

2. Buyer Hub: deal rooms to host demos, videos, PDFs, forms, all in one place — perfect to enable stakeholders and push middle of the funnel deals across the line.

3. Sandbox Demos: hands-on HTML/CSS demo environments — complete with responsive buttons, animations, and scrolls — perfect for light-weight product simulations.

4. Lily AI - Sales Agent (Beta) : conversational sales agents trained on your demos, sales calls, and knowledge bases to automate early-stage product discovery and qualification. Lily is currently in beta, stay tuned for the full release!

👉 Who's Storylane for?

We work marketing, sales, customer success, and product management teams from SME, mid-market, and enterprise software companies. Here are a few of our most common use cases:

Storylane for Marketing

• Website demos: embed guided demos on your website to drive product education and qualified conversions

• Lily AI (Sales agent): generate qualified leads for Sales by training Lily to automate early-stage product discovery for website visitors

• Email campaigns: attach demo links as part of your outreach efforts, newsletters, feature releases, etc.

• Blogs and LPs: embed demos to SEO and sponsored pages to drive on-page engagement and conversions

• Events and conferences: display demos at booths and devices (iPads, etc) to draw in foot traffic and leads

• Marketplaces: embed demos to your G2 product profile and other marketplaces to support prospect research

Storylane for Sales

• Pre-call demos: share guided demos and Buyer Hubs prior to live demo calls to provide basic product context, encourage advanced conversations, and accelerate sales cycles

• Live demo calls: avoid the risks associated with unpredictable production environments. Instead, present reliable, pre-curated sandbox demo environments during live calls

• Leave behinds: share personalized demos and Buyer Hubs after sales conversations to enable champions and the larger buying committee

Storylane for Customer Success

• Onboarding: help customers onboard faster with instructional demos and demo playlists

• Knowledge bases: embed Storylane demos across your documentation for immersive product walkthroughs (Like we've done in the next few pages)

Storylane for Product Teams

• Product change logs: share quick interactive demos of your latest product/feature releases to drive awareness and adoption

• Customer feedback: Embed Storylane across Notion, Zendesk, Readme, Gitbook, Jira / Confluence, Webflow, etc to gather user feedback

If you need help or have any questions, feel free to contact us at [email protected].