Storylane is the #1 rated demo automation software for GTM teams to build and share interactive demo experiences. We work with 5000+ B2B companies to simplify buying and selling for marketers, sales folk, and prospects.
👉 Our product lines
Storylane supports four product lines, each designed to improve the buying experience:
Guided Demos: step-by-step product walkthroughs, complete with hotspots, tooltips, presenter videos and voiceovers — perfect for self-guided demo experiences.
Sandbox Demos: hands-on HTML/CSS demo environments — complete with responsive buttons, animations, and scrolls — perfect for light-weight product simulations.
Buyer Hub: deal rooms to host demos, videos, PDFs, forms, all in one place — perfect to enable stakeholders and push middle of the funnel deals across the line.
Lily AI - Sales Agent (Beta) : conversational sales agents trained on your demos, sales calls, and knowledge bases to automate early-stage product discovery and qualification. Lily is currently in beta, stay tuned for the full release!
👉 Who's Storylane for?
We work marketing, sales, customer success, and product management teams from SME, mid-market, and enterprise software companies. Here are a few of our most common use cases:
Storylane for Marketing
Website demos: embed guided demos on your website to drive product education and qualified conversions
Lily AI (Sales agent): generate qualified leads for Sales by training Lily to automate early-stage product discovery for website visitors
Email campaigns: attach demo links as part of your outreach efforts, newsletters, feature releases, etc.
Blogs and LPs: embed demos to SEO and sponsored pages to drive on-page engagement and conversions
Events and conferences: display demos at booths and devices (iPads, etc) to draw in foot traffic and leads
Marketplaces: embed demos to your G2 product profile and other marketplaces to support prospect research
Storylane for Sales
Pre-call demos: share guided demos and Buyer Hubs prior to live demo calls to provide basic product context, encourage advanced conversations, and accelerate sales cycles
Live demo calls: avoid the risks associated with unpredictable production environments. Instead, present reliable, pre-curated sandbox demo environments during live calls
Leave behinds: share personalized demos and Buyer Hubs after sales conversations to enable champions and the larger buying committee
Storylane for Customer Success
Onboarding: help customers onboard faster with instructional demos and demo playlists
Knowledge bases: embed Storylane demos across your documentation for immersive product walkthroughs (Like we've done in the next few pages)
Storylane for Product Teams
Product change logs: share quick interactive demos of your latest product/feature releases to drive awareness and adoption
Customer feedback: Embed Storylane across Notion, Zendesk, Readme, Gitbook, Jira / Confluence, Webflow, etc to gather user feedback
If you need help or have any questions, feel free to contact us at [email protected].
