Marketo
Create new leads and send demo analytics to Marketo
Storylane directly integrates with Marketo. With the integration, you can:
Create new leads
Update demo analytics for leads
Create timeline activity of demo session for leads
Capturing Leads
There are few ways in which you can identify new leads. You can refer the article on Lead Tracking to learn more
How to Integrate
To get started, reach out to your sales contact or support team for Marketo Integration
Double-Check the following items before integration:
Be sure you are prepared to assign the correct API user when creating the new service
The User must have the following permissions:
Read-Write Activity
Read-Write Activity Metadata
Read-Write Person
Read-Write Schema Custom Field
Read-Write Schema Standard Field
Support will send you a secure URL to connect your Marketo account. Once you open the URL and click on the "Configure Marketo" button, you will be prompted to provide these details ->
(client-id, client-secret, endpoint-url, and identity-url)
Complete This Demo Before Integrating:
What Data Does Storylane Send To Marketo?
Here is reference on how the data will show for your lead in Marketo
Hereβs the reference on how this activity looks in Marketo
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