February 9th, 2026

This is our biggest release yet. Please welcome a new product line from Storylane.

Introducing RepX

RepX turns your website into a live, AI-powered sales agent that speaks with buyers, runs demos, qualifies intent, and moves deals forward - automatically.

🎥 Watch the keynote:


What Is RepX?

RepX is an AI sales agent embedded directly on your website.

It:

  • Speaks with prospects in real time

  • Answers objections instantly

  • Runs the right demo dynamically

  • Qualifies buyers based on their questions

  • Scores intent

  • Routes qualified leads to your CRM

  • Works 24/7

Instead of forcing buyers through a fixed journey, RepX adapts to them.


Why We Built It

Even the best B2B websites are structured.

You decide:

  • What to show

  • In what order

  • Which use cases matter

But buyers don’t think in structured flows.

They have:

  • Edge cases

  • Security questions

  • Pricing concerns

  • “Does this work for my stack?” doubts

Most won’t book a call just to ask.

RepX eliminates that gap.


What Changes for Sales Teams

With RepX live on your site:

  • Discovery becomes automated

  • Repetitive questions get handled instantly

  • High-intent prospects surface faster

  • Follow-ups happen while engagement is high

It’s like having your best SDR and AE on the homepage - all the time.


How It Works with Storylane

RepX sits on top of:

  • Your Storylane demos

  • Your positioning

  • Your documentation

  • Your qualification logic

When a prospect asks a question, RepX can:

  • Answer directly

  • Launch a relevant demo flow

  • Guide them step-by-step

  • Capture intent signals

All without leaving the page.


Who It’s For

RepX is built for:

  • Sales-heavy B2B orgs

  • Demo-led companies

  • PLG teams

  • Complex products that require explanation

  • Teams looking to eliminate low-quality discovery calls


Access & Availability

RepX is now available as a standalone product within the Storylane ecosystem.

Learn more or talk to RepX here: https://www.storylane.io/repxarrow-up-right


Thanks for trusting us. If you have any questions, feel free to reach out at [email protected]envelope.

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