# March 8th, 2024

Happy March 8th! 💐 Today marks the introduction of our latest feature. Let's jump into it.

### **Account-Level Insights**

<div align="left"><figure><img src="https://3394459751-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FcTuGT7bBECFxxMZpWaFG%2Fuploads%2FrJDwLYqWRvu2z5PsswnC%2Fspaces_N8hWd9k2Pbb6YSWO4pUQ_uploads_GUTsj2ZXnYO9u5QsiqZl_Screenshot%202024-02-20%20at%2018.webp?alt=media&#x26;token=b5698c19-c97f-46ef-8770-389ec6b8b065" alt="" width="563"><figcaption><p>Accounts' page in Storylane Analytics</p></figcaption></figure></div>

On the [Accounts Page](https://app.storylane.io/analytics/accounts) in Storylane Analytics, you can:

* Track demo engagement at the account level, not just individual leads.
* Get insights to identify and prioritize engaged accounts.
* Use this data to tailor your outreach based on the demo engagement.

#### How to pass Account insights to a 3rd party? How does the integration work?

Currently, you can send the accounts' data through [Zapier](https://docs.storylane.io/changelog/updates-for-march-2024/broken-reference) or opt for direct export.

Coming soon, you can push account insights directly to [HubSpot](https://docs.storylane.io/changelog/updates-for-march-2024/broken-reference) and [Marketo](https://docs.storylane.io/changelog/updates-for-march-2024/broken-reference), enriching the individual lead data you already send.

{% hint style="info" %}
The accounts are recorded based on either [Lead](https://docs.storylane.io/changelog/updates-for-march-2024/broken-reference) or [Account Reveal](https://docs.storylane.io/changelog/updates-for-march-2024/broken-reference) info. If any of these are available for the session, an account will be created/updated. So, if the lead goes through the demo and submits the form, or Account Reveal detects the company by IP, the company will be visible on the Accounts page.
{% endhint %}

Thank you for being our partner. Stay tuned for more updates! 🌟


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