# Zapier

Storylane directly integrates with Zapier, to send leads and analytics on "Demo Viewed" or "Lead Captured" triggers. 

{% hint style="info" %}

## 🎉 "Demo Viewed" and "Lead Captured" triggers are available

{% endhint %}

{% hint style="warning" %}

### **Identifying Leads**

There are a few ways in which you can capture or identify leads. You can refer to the article on [Lead Tracking](https://docs.storylane.io/analytics-and-performance/capture-leads) to learn more
{% endhint %}

### **How to Integrate**

* Click the "Settings" on the left-hand menu, and then click on the "Integration" tab. 
* Choose  Zapier integration and click on the "Connect" button. 
* You will be provided an **API-Key** to copy and use inside Zapier for connecting Storylane app

### Unknown Lead Data

For unknown leads, we can still send over our [Account Reveal](https://docs.storylane.io/integrations/integrations/clearbit) data.

### Known Lead Data

```json
// Some code
email: bob@acme.com, 
first_name: Bob, 
last_name: Sam, 
last_demo: { 
   name: Mercury Demo 
   link: https://app.storylane.io/share/####### 
   viewed_at: 2023-09-13T21:51:00.734+00:00 
   completion: 100 
   time_spent: 29 
   checklist_completed: false 
   cta_opened: https://www.storylane.io/request-demo 
   analytics_url: https://app.storylane.io/analytics/activity/#####-####-###-###
   demo_sessions: 12
},
buyer_reveal: {
    company_name: "Acme Inc",
    company_domain: "bob@acmeinc.com",
    company_annual_revenue_range: "$10M-$20M",
    company_employee_range: "50-100"
 }
```

### **Sample Integration - Zapier and Hubspot**

{% @storylane/embed subdomain="app" linkValue="a7ez4npl661t" url="<https://app.storylane.io/share/a7ez4npl661t>" %}


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