UTM Tracking

Want to see where your leads come from? Storylane’s got you covered with easy UTM tracking! Here’s how you can set up UTM parameters in your demos in just a few clicks:

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1. Automatic UTM Tracking for CTAs ✨

If your demo is embedded on a webpage with UTM parameters in the URL, we’ll take care of the rest! Storylane’s <script> tag will automatically pass those UTMs to all CTA buttons within your demo. Just sit back and let the data roll in!

Example: If your URL is https://storylane.io?utm_source=google&utm_medium=cpc, the CTAs in your demo will carry those UTMs—no extra setup needed! 🎉 🔗 Watch it in Action

2. Custom UTM Parameters for CTAs 🎨

Want specific tracking? Manually add UTMs to CTA URLs right in the Storylane editor! When you do this, your chosen UTMs will override any from the parent URL, so you’re fully in control.

Example: Add a URL like https://storylane.io/?utm_source=email&utm_medium=newsletter and track away! 🔗 See How it Works

3. Hidden Fields for UTM in Forms 📥

Got a form in your demo? Set up hidden fields to automatically grab UTM data from the parent URL when a visitor submits. These fields will automatically capture UTM data from the parent URL when the form is submitted. Easy insights, no hassle! The hidden fields in forms will pass the UTM parameters to your CRM. *You will need your CRM integrated inside Storylane*

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With these quick steps, you’re all set to track your campaigns and get the scoop on what drives traffic to your demos! 📈