Webhooks

Webhooks are available starting from the Starter plan.

You can send demo events to the Webhook URL.

Identifying Leads

There are a few ways in which you can capture or identify leads. You can refer to the article on Lead Tracking to learn more

How to Integrate

• Click the "Settings" on the left-hand menu, and then click on the "Integration" tab.

• Choose Webhook integration and click on the "Connect" button.

• Paste the webhook URL (This is the URL where you want to receive webhooks)

• Lastly, decide whether you want to send webhooks for all demo sessions (unknown and known), or only when the lead or account is known.

Webhook Example

To help you understand what kind of data you can expect from our webhooks, here's a sample response payload for unknown and known demo sessions.

Known demo sessions (known lead data)

{
  "id": "2f37f8ce-6ecb-49a2-be12-36ae9c063042",
  "buyer_reveal": {
    "company_name": "Acme Inc",
    "company_domain": "example.com",
    "company_annual_revenue_range": "1M-10M",
    "company_employee_range": "11-50"
  },
  "lead": {
    "id": "f3694255-aed4-4514-8ce6-ac55506a67fe",
    "client_source": "none",
    "client_tracking_id": null,
    "email": "[e-mail]",
    "first_name": "John",
    "last_name": "Doe"
  },
  "name": "Product Demo",
  "link": "https://app.storylane.io/share/aejr8lqfghlp",
  "viewed_at": "2024-05-17T10:58:05.337+00:00",
  "completion": 30,
  "time_spent": 125,
  "checklist_completed": false,
  "cta_opened": "https://example.com",
  "analytics_url": "https://app.storylane.io/analytics/activity/2f37f8ce-6ecb-49a2-be12-36ae9c063042",
  "utm_params": {
    "gclid": "123xyz",
    "utm_source": "source",
    "utm_medium": "medium",
    "utm_campaign": "campaign",
    "utm_term": "term",
    "utm_content": "content"
  }
}

Unknown demo sessions (unknown lead data)

{
  "id": "2f37f8ce-6ecb-49a2-be12-36ae9c063042",
  "buyer_reveal": null,
  "lead": null,
  "name": "Product Demo",
  "link": "https://app.storylane.io/share/aejr8lqfghlp",
  "viewed_at": "2024-05-17T10:58:05.337+00:00",
  "completion": 30,
  "time_spent": 125,
  "checklist_completed": false,
  "cta_opened": "https://example.com",
  "analytics_url": "https://app.storylane.io/analytics/activity/2f37f8ce-6ecb-49a2-be12-36ae9c063042",
  "utm_params": {
    "gclid": "123xyz",
    "utm_source": "source",
    "utm_medium": "medium",
    "utm_campaign": "campaign",
    "utm_term": "term",
    "utm_content": "content"
  }
}