Analyzing Demo Performance
There's no typical value for conversion rate or click rate when it comes to a demo, as it depends on a lot of factors, and also differs with industries, target customers, customer count, etc.
Here is a quick video on how to analyze your demo’s performance and success 👇
Main factors affecting your demo performance
As a basic thumb rule, the performance of a demo depends majorly on two factors:
1. CTA Percent
Go to your Analytics > Engagement.
Calculate CTA percent: (CTA clicked / Uniques) x 100
2. Final Step Completion Percent
Go to Analytics > Engagement > Click on the Demo title > Hover on the final step of your last chapter. The completion percentage would be displayed.
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