Usage Tracking

Insights on demo usage

What is a product demo without powerful analytics to understand its engagement? Storylane automatically gathers analytics for each demo and you can view the summary on our "Analytics" page.

Below are the common terms we use and their explanations:

  • Impressions - number of times the demo was opened

  • Uniques - number of times the demo was opened by unique users

  • Engaged - number of times the demo was interacted with by unique users

  • Leads - See Lead Tracking to learn how to capture leads in the demo. If leads can't be identified then you will see an "unknown lead"

  • CTA Clicked - set if viewer clicked on the CTA button to direct the user to go to a specific URL (e.g. signup or demo request page)

  • Last View - last time the demo was viewed by the lead

  • Time Spent - overall time spent by a viewer in the demo

  • Completion - a percentage of guided steps in a demo that the viewer has completed

At Storylane, you have 3 levels of analytics:

At Storylane, you can also use UTM parameters - to track where a lead is coming from. You'll be able to track these in the analytics dashboard.

Global Analytics

To view the global analytics of all your Storylane demos:

  • go to the Analytics tab on the left sidebar

  • Click on "Engagement" to see the analytics for all your demos in one place

Try Interactive Demo Yourself 👇

Single Demo Analytics

To view the analytics of a specific demo you've published, find your demo and click the "Views" button at the bottom of the card.

Try Interactive Demo Yourself 👇

Session Analytics

You can see more data about each viewer by clicking on a specific session record on the "Analytics" -> "Activity" page. The individual view shows the exact step that a viewer took in your demo, as well as the time the viewer spent on each step.

Try Interactive Demo Yourself 👇

Export Analytics

You can export your analytics data anytime for the time range.

  • Go to "Analytics" and then the Activity page

  • Click on the "Export CSV" button at the top right corner to export a .csv format

  • You will be emailed a report in a few minutes

Note: If you do not receive an email while exporting the CSV file:

  1. Check the Spam folder

  2. Ensure the Storylane domain is whitelisted


Take a look at our Integrations page to learn more about our in-depth integrations and custom events that are sent to various platforms

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