Matching HubSpot Tokens to Storylane Tokens

Dynamically populate contact details like email, first name, or company name into a Storylane demo URL by integrating with HubSpot tokens. These values are seamlessly pulled from your HubSpot CRM.

---

Example: Storylane URL with HubSpot Tokens

Formatted URL:

?email={{contact.email}}&token[first_name]={{contact.firstname}}&token[company_name]={{contact.companyname}}

Populated URL:

?email=[e-mail]&token[first_name]=Matt&token[company_name]=Storylane

---

Understanding Tokens

Example Breakdown:

• Orange: HubSpot tokens (e.g., {{contact.email}})

• Pink: Storylane tokens (e.g., token[first_name])

?email={{contact.email}}&token[first_name]={{contact.firstname}}&token[company_name]={{contact.companyname}}

• The query string starts with ?email={{contact.email}}.

• Each token is separated by &.

• Use the word token in the parameter name to map Storylane tokens to Hubspot tokens.

---

Step-by-Step Instructions

1. Set Up Tokens in HubSpot

1. Log in to your HubSpot account.

2. Navigate to Settings > Properties.

3. Tokens should be setup by default, however identify or create the tokens you need, such as:

   • {{contact.email}}

   • {{contact.firstname}}

   • {{contact.companyname}}

2. Map Tokens in Storylane

1. Open your Storylane dashboard.

2. Go to the demo you want to personalize.

3. Add Storylane tokens where you see fit - example:

1. In the URL builder, use the following format to map tokens:

?email={{contact.email}}&token[first_name]={{contact.firstname}}&token[company_name]={{contact.companyname}}

3. Test the URL

1. Before sharing, test the URL by replacing the HubSpot tokens with sample values:

?email=[e-mail]&token[first_name]=John&token[company_name]=ExampleCorp

1. Paste the URL into a browser to ensure it populates correctly.

4. Share the URL

Once tested, you can use the URL in your HubSpot workflows, email templates, or sales outreach.

Use Case

The primary use case is for creating personalized sales leave-behinds. For example, you can generate a Storylane demo URL that dynamically fills in a contact’s details, making it more engaging and relevant.

By following these steps, you can effectively link HubSpot tokens to Storylane tokens and create personalized, impactful sales leave-behinds.