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Pardot

Storylane integrates with Pardot. With the integration, you can:

  • Sync demo data with existing leads

  • Automatically create new leads if they don’t already exist

  • Create timeline activity of demo session for leads

  • Capture leads with Pardot lead forms

Lead Capturing

There are a few ways in which you can identify new leads. You can refer to the article on Lead Tracking to learn more.

Set up the Integration

Step 1: Install Storylane code on your website <head> tag for lead attribution tracking.

(function(){"use strict";function e(t){const r=t.head;if(!r)return;const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;const s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})();

💡 Read more about lead attribution here.

Step 2: Then reach out to your sales contact or Storylane support team for Pardot Integration

After you've reached out to Storylane team, and have started the integration setup, there are a few simple steps to follow to complete the integration:

  • When the Pardot integration modal opens, click on 'Connect'

  • Choose your relevant Pardot Account

  • In the next step, enter the unit ID.

  • Once completed, you will be taken to the login page to finalize the process and complete the integration setup.

What Demo Data Does Storylane Send To Pardot?

Storylane Custom Properties

Once the integration between Pardot and Storylane is successful, below custom fields are created on Pardot:

Storylane Demo Name - last viewed demo

  • type: String

  • name: sl_last_demo_name

Storylane Demo Viewed At - when the demo was viewed last

  • type: DateTime

  • name: sl_last_demo_at

Storylane Demo Time (secs) - time spent in seconds

  • type: Integer

  • name: sl_last_demo_time_secs

Storylane Demo Complete (%) - percent of steps completed

  • type: Percent

  • name: sl_last_demo_completion_percent

Storylane Demo Link - link to the demo

  • type: Url

  • name: sl_last_demo_link

Storylane Demo CTA Clicked - CTA url clicked by user

  • type: Url

  • name: sl_last_demo_cta

Storylane Demo Checklist Completed - checklist of features completed

  • type: boolean

  • name: sl_last_demo_checklist_completed

Storylane Demo Sessions - total count of demo sessions by the lead

  • type: Integer

  • name: sl_demo_session

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