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Pardot

Storylane integrates seamlessly with Pardot, enabling you to:

  • Sync demo data with existing leads.

  • Automatically create new leads if they don’t already exist.

  • Log demo session activity on the Pardot timeline.

  • Capture leads directly via Pardot forms.

Follow these step-by-step instructions to set up the integration:

Step 1: Add the Storylane Code to Your Website (Optional)

This step enables lead attribution tracking. Add the following code snippet to the <head> tag of your website:

(function(){"use strict";function e(t){const r=t.head;if(!r)return;const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;const s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})();

💡 Learn more about lead attribution here.

Step 2: Connect Pardot with Storylane

  1. Contact Support: Reach out to your sales contact or Storylane support team to initiate the integration process.

  2. Set Up the Integration:

    • When the Pardot integration modal opens, click Connect.

    • Select your relevant Pardot account.

    • Enter your unit ID in the provided field.

    • Finalize the setup by logging in to your Pardot account when prompted.

What Data Does Storylane Sync to Pardot?

Custom Properties

Storylane automatically syncs demo data to Pardot under custom fields. Here's the data included:

Property Name

Description

Data Type

Storylane Demo Name

Last demo viewed

String

Storylane Demo Viewed At

Last demo view timestamp

DateTime

Storylane Demo Time (secs)

Time spent on demo (seconds)

Integer

Storylane Demo Complete (%)

Percentage of steps completed

Percent

Storylane Demo Link

Link to the demo

URL

Storylane Demo CTA Clicked

CTA URL clicked

URL

Storylane Demo Checklist Completed

Indicates if the checklist is done

Boolean

Storylane Demo Sessions

Total number of demo sessions

Integer

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