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Is it possible to connect a LinkedIn tracking pixel to Storylane?

Yes, it is possible to connect a LinkedIn tracking pixel, also known as the LinkedIn Insight Tag, to Storylane in order to track user engagement with your interactive demos. This allows you to retarget users and measure conversions from your LinkedIn ad campaigns.

Steps to Add a LinkedIn Tracking Pixel to Storylane:

  1. Get Your LinkedIn Insight Tag Code:

    • Log in to your LinkedIn Campaign Manager account.

    • Go to Account Assets and select Insight Tag.

    • Copy the provided JavaScript code, which will look something like this:

<script type="text/javascript">
_linkedin_partner_id = "YOUR_PARTNER_ID";
window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || [];
window._linkedin_data_partner_ids.push(_linkedin_partner_id);
</script>
<script type="text/javascript">
(function(l) {
if (!l){window.lintrk = function(a,b){window.lintrk.q.push([a,b])};
window.lintrk.q=[]}
var s = document.getElementsByTagName("script")[0];
var b = document.createElement("script");
b.type = "text/javascript";b.async = true;
b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js";
s.parentNode.insertBefore(b, s);})(window.lintrk);
</script>
<noscript>
<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=YOUR_PARTNER_ID&fmt=gif" />
</noscript>

  1. Add the Code to your Storylane Demo:

    • For Screenshot Demos: Insert the LinkedIn Insight Tag in both the <head> and <body> sections of the HTML code of your Storylane demo. This will ensure that the tag is triggered when users interact with your demo.

    • For HTML Demos: The Insight Tag needs to be added inside the <iframe_head> and <iframe_body> tags to track user behavior correctly.

  2. Verify Tag Activation: After adding the Insight Tag, you can verify that it’s working by:

    • Going back to your LinkedIn Campaign Manager and checking if the pixel is receiving data.

Benefits of Using LinkedIn Tracking Pixel with Storylane:

  • Retargeting: You can retarget users who have interacted with your demos.

  • Conversion Tracking: Measure the effectiveness of your LinkedIn campaigns in driving engagement with your Storylane demos.

  • Audience Insights: Learn more about your demo viewers through LinkedIn’s data, which can help tailor future campaigns.

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