Plan your Demo
Before recording a demo, think of what you want to showcase in the demo. Start by answering the following questions:
- Who is your audience? Use their vocabulary. Avoid internal language & tech jargon.
- What are the key 3-5 "aha" moments you want to showcase?
- What would be CTA action for your users? eg: start trial, request demo, etc.
- How many product flows do you want to showcase? We recommend not more than 8-12 steps in each flow.
- Do you plan to have a gated product demo? eg: lead form in the beginning or middle or end of demos.
Once you have some idea of what you would like in your demo then go ahead and "Open the Extension" and click on "Create New Demo". With Storylane, you can record two demo types:
Rock your first few demos with these killer tips and tricks!
- 2.Build a story, not a demo To maintain viewer engagement with your demo, don't just focus on guiding them through your product. Create a compelling narrative that accompanies the product demo.
- 3.Have an eye-catching beginning Start your demo with something that sparks the viewer’s interest. It might be a fun welcome message, an image, or a video.
- 5.Have a CTA Include a distinct call-to-action button that either leads the viewer to book a call with you or to other relevant pages based on your use case.
- 6.Have a secondary CTA To ensure maximum exposure of your call-to-action (CTA), it's suggested to add a widget with both NEXT and CTA buttons in the middle of your demo as some viewers may not reach the end.
- 11.Bored? By this point, you’re probably bored by our best practices and advice. Thus, this is a second reminder to keep your demo story short. :)