Buyer Hub Overview
Buyer Hub is available as an add-on to Growth, Premium, and Enterprise customers.
Last updated
Buyer Hub is available as an add-on to Growth, Premium, and Enterprise customers.
Last updated
Buyer Hub is Storylane's new product line designed to centralize interactive product demos in one place, improving engagement and reducing the education time for your prospects.
There are two distinct Buyer Hub types to showcase your product demos:
Buyer Hub Playlist and Buyer Hub Gallery. Each view caters to different use cases and teams, allowing you to choose the best way to deliver demos to your prospects.
The Buyer Hub Playlist View is perfect for sales teams looking to nurture prospects or as a leave-behind after meetings. Unlike the Gallery View, the Playlist View allows you to take control of the prospect’s journey, guiding them through a curated sequence of demos designed to address their specific pain points and needs.
With the Playlist View, you can:
Lead Prospects Step-by-Step: Create a guided journey for your prospects by organizing demos into a customized sequence that walks them through the key points of your product.
Deliver Targeted Demo Experiences: Personalize the demo sequence based on prospects' needs.
Maintain Focus Throughout: Keep your prospects focused on the most relevant demos without distractions, ensuring they follow the path you’ve crafted for them.
The Buyer Hub Gallery View is ideal for marketing teams who want to embed it on their website. It provides a gallery view of all the demos grouped in different sections, allowing your prospects to freely explore multiple demos at their own pace, making it perfect for top-of-funnel marketing initiatives.
With the Gallery View, you can:
Present a variety of demos in an open gallery format.
Allow prospects to explore demos based on their interests.
Embed the gallery on your website to attract and engage visitors.
Recommended For
Sales Teams
Marketing Teams
Ideal Use Case
Sales follow-ups, leave-behinds, nurturing prospects
Website embedding
User Journey Control
Step-by-step guidance, seller creates the path to follow
Prospect browses demos in the gallery at their own choice
Best For
Sequential storytelling with a clear flow
Showcasing different features and use cases together
Main Use
Mid-to-late funnel sales journey
Top-of-funnel engagement
Presales and Sales Teams: With one link, share all the product capabilities and use cases with your prospects, helping them find all the information they need about your product in one place and make decisions faster, resulting in accelerated sales cycles.
Product Marketing Teams: Create engaging, lead-generating content that can be easily shared with the prospects.
Learn how to build an effective Buyer Hub in just a few minutes.
Try Interactive Demo Below 👇
