Buyer Hub Analytics

Buyer Hub Analytics provides you with a central place to understand how each of your live Buyer Hubs is performing and how prospects are engaging.

Buyer Hub Analytics

Analytics provide valuable insights into how users interact with your Buyer Hub, helping you optimize your demos and improve engagement.

• In the analytics section for each buyer hub, you can see a summary of key metrics per lead, such as:

  • Leads (emails) - if it's collected, you will see the email address of the buyer hub viewer

  • Company - to which company the viewer belongs

  • Demos Viewed - how many demos in the buyer hub were viewed

  • Last View - the time of the last view

  • Time Spent - total time spent in the buyer hub

  • CTA Clicked - Are the CTAs (primary and secondary) clicked in each buyer hub

Lead Activities

Access detailed analytics for each lead in the buyer hub.

Understand how each user interacts with your buyer hub and its demos:

• Track lead details: email, name, device, and location.

• View specific demo activities:

  • demo opened

  • demo steps viewed

  • lead form captured

  • time spent

  • % completion rate

You can also use UTM parameters - to track where a lead is coming from and to measure the effectiveness of your marketing campaigns by identifying the source, medium, campaign, and term associated with each demo interaction.