December 15th, 2025

December is busy. Pipelines are closing, inboxes are full, and nobody has time to babysit demos.

So this month, we focused on one thing: making Storylane work for you in the background - while you focus on closing.

Here’s what’s new 👇

Alerts - Know when buyers are ready

Available from the Starter plan.

You shouldn’t have to refresh analytics or hope someone watched your demo.

With Alerts, Storylane now notifies you the moment something important happens.

What you can get alerted on:

• When someone views a demo

• When a known lead engages

• When a company is identified via IP

• When external visitors show up

• When engagement hits high / medium / low intent

Why sales & marketing teams love this:

• Reach out while interest is hot

• Stop checking dashboards at the wrong times

• Prioritize follow-ups based on real intent, not gut feeling

Set it once. Let Storylane tap you on the shoulder when it matters.

---

A/B Testing

Available from the Growth plan.

Stop guessing what converts. Start proving it.

You can now A/B test your demos in Storylane and see which version actually performs better - using real buyer behavior.

What you can test

• Lead form vs no lead form (Gated vs ungated experience)

• Short vs long demo

• CTA early vs CTA at the end

• Use-case intro vs feature-first walkthrough

How it works

1. Duplicate your demo

2. Create an A/B test and select Variant B (Variant A is auto-selected)

3. Determine the traffic split. It will automatically split using your existing demo link

4. Track performance and conversions in one place

5. Roll out the winning version with confidence

These experiments help answer the big question every GTM team asks:

Are we delivering a buyer-first experience for each key persona?

No opinions. No endless debates.

---

Hub improvements

Your Hub just got some major upgrades, designed for modern buyer journeys.

1. Interest screen

Let visitors self-select their level of interest per section. You instantly learn what they actually care about - before the call.

2. Customize Content

Not every resource is relevant to every buyer. Now, your sales teams can quickly customize their Hub's content before sharing with prospects.

3. Personalization tokens (everywhere)

You can now add tokens to any field in the Hub. Names, companies, roles, use cases - all dynamically personalized.

4. Multi-section & single-section layouts

Choose how structured or focused your hub should be:

• Multi-section for discovery and education

• Single-section for tight, deal-focused journeys

---

Storylane Windows app improvement

We’ve improved the Storylane Windows app with two upgrades:

• Capture in full-screen mode

• Record video

---

Thanks for trusting us. If you have any questions, feel free to reach out at [email protected].