March 8th, 2025

Hi there, Storylaners! 👋

Smarter, Faster, More You. This one's packed.

From AI that helps you create demos in seconds to clearer lead source tracking and cleaner control over tracking settings — we’ve made it easier to build, share, and understand your demos.

Introducing...

Create and Improve with AI

Instant Demo Generation with Lily AI 🚀

Creating guided product demos just got ridiculously easy. With Lily’s Create with AI, you can generate a fully interactive demo with contextual guides and annotations in a single click.

Why You’ll Love It

Saves your time - no more manually adding guides or tweaking demos. 🎯 Always context-aware - Lily understands your product and highlights key features automatically. 📈 Scales effortlessly - build multiple variations in minutes for different use cases.

Forget tedious demo creation - Lily does the heavy lifting so you can focus on selling.

Try this interactive demo to see how it works below 👇

👉 Read more about Create with AI here

Know Exactly Where Your Leads Come From

Make smarter follow-ups and faster decisions by instantly understanding how each lead found their way to your demo.

Introducing the new Source column and filter on the Leads page - a simple yet powerful way to break down your lead capture journey into clear, actionable categories:

  • Direct – Leads who submitted a form inside or outside the demo (like a lead form or required email gate).

  • Attributed – Leads captured via your website, landing pages, or forms, tracked through attribution cookies.

  • Nurtured – Leads from your existing database who received the demo via a personalized link or token (email param, prefilled links).

Lead Source Tracking

Automatically mark leads as Attributed using cookies from platforms like HubSpot, Marketo, or Pardot. Note: Requires the demo to be embedded on your website.

Stay cool and happy demoing! ✌️

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