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Pardot

Storylane integrates seamlessly with Pardot, enabling you to:

  • Sync demo data with existing leads.

  • Automatically create new leads if they don’t already exist.

  • Log demo session activity on the Pardot timeline.

  • Capture leads directly via Pardot forms.

Follow these step-by-step instructions to set up the integration:

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Step 1: Add the Storylane Code to Your Website (Optional)

This step enables lead attribution tracking. Add the following code snippet to the <head> tag of your website:

(function(){"use strict";function e(t){const r=t.head;if(!r)return;const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;const s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})();

💡 Learn more about lead attribution here.arrow-up-right

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Step 2: Connect Pardot with Storylane

  1. Contact Support: Reach out to your sales contact or Storylane support team to initiate the integration process.

  2. Set Up the Integration:

    • When the Pardot integration modal opens, click Connect.

    • Select your relevant Pardot account.

    • Enter your unit ID in the provided field.

    • Finalize the setup by logging in to your Pardot account when prompted.

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What Data Does Storylane Sync to Pardot?

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Custom Properties

Storylane automatically syncs demo data to Pardot under custom fields. Here's the data included:

Property Name
Applies To
Description
Data Type

Storylane Sessions

Demo + Hub

Total number of sessions (applies to both single demos and Hubs)

Integer

Storylane Demo Name

Demo

Name of the most recently viewed demo

String

Storylane Demo Viewed At

Demo

Timestamp of the most recent demo view

DateTime

Storylane Demo Time (secs)

Demo

Time spent viewing the demo (seconds)

Number

Storylane Demo Complete (%)

Demo

Percentage of demo steps completed

Number

Storylane Demo Link

Demo

Link to the demo

String

Storylane CTA Clicked

Demo + Hub

CTA URL clicked

String

Storylane Demo Session Link

Demo

Link to the specific demo audience session

String

Storylane Buying Intent

Demo + Hub

Engagement-based intent level (Low / Medium / High)

String

Storylane Lead Source

Demo + Hub

How the viewer was sourced (e.g. Nurtured, Inbound, Sales)

String

Storylane Hub Name

Hub

Name of the Hub that was viewed

String

Storylane Hub Link

Hub

Link to the Hub

String

Storylane Hub Viewed At

Hub

Timestamp of the most recent Hub view

DateTime

Storylane Hub Viewed Content (%)

Hub

Percentage of Hub content viewed

Number

Storylane Hub Time (secs)

Hub

Total time spent in the Hub (seconds)

Number

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