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Marketo

Storylane integrates seamlessly with Marketo, enabling you to:

  • Sync demo data with existing leads.

  • Automatically create new leads if they don’t exist.

  • Log demo session activity on the Marketo timeline.

  • Capture leads directly via Marketo forms.

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You must have admin level permissions to connect any integrations within Storylane

Follow these step-by-step instructions to set up the integration:

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Step 1: Add the Storylane Code to Your Website (Optional)

This step enables lead attribution tracking. Add the following code snippet to the <head> tag of your website:

(function(){"use strict";function e(t){const r=t.head;if(!r)return;const i=t.querySelector('script[src="https://js.storylane.io/js/v2/storylane.js"]'),n=t.querySelector('script[src="https://js.storylane.io/js/v1/storylane.js"]');if(i||n)return;const s=t.createElement("script");s.type="text/javascript",s.async=!0,s.src="https://js.storylane.io/js/v2/storylane.js",r.appendChild(s)}e(window.document)})();

💡 Learn more about lead attribution herearrow-up-right.

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Step 2: Connect Marketo with Storylane

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  1. Access the Marketo Integration section in your Storylane dashboard under Settings > Integrations.

  2. Click the Connect button.

  3. Prepare for Integration:

    • Ensure you have 1 free Custom Activity available (required).

    • Assign the correct API user during setup. The user must have the following permissions:

      • Read-Write Activity

      • Read-Write Activity Metadata

      • Read-Write Person

      • Read-Write Schema Custom Field

      • Read-Write Schema Standard Field

  4. Configure Marketo:

    • Support will provide a secure URL for configuration.

    • Open the URL and click Configure Marketo.

    • Enter the required credentials:

      • Client ID

      • Client Secret

      • Endpoint URL

      • Identity URL

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What Data Does Storylane Sync to Marketo?

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⚠️ Important: Do not manually create lead fields in Marketo. Storylane automatically creates the necessary fields with the correct API names when you connect your account. Manual creation may result in broken integrations.

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Custom Properties

Storylane automatically syncs demo data to Marketo under custom fields. Here's the data included:

Here’s a reference showing how this data appears for your lead in Marketo.

Property Name
Applies To
Description
Data Type

Storylane Sessions

Demo + Hub

Total number of sessions (applies to both single demos and Hubs)

Integer

Storylane Demo Name

Demo

Name of the most recently viewed demo

String

Storylane Demo Viewed At

Demo

Timestamp of the most recent demo view

DateTime

Storylane Demo Time (secs)

Demo

Time spent viewing the demo (seconds)

Number

Storylane Demo Complete (%)

Demo

Percentage of demo steps completed

Number

Storylane Demo Link

Demo

Link to the demo

String

Storylane CTA Clicked

Demo + Hub

CTA URL clicked

String

Storylane Demo Session Link

Demo

Link to the specific demo audience session

String

Storylane Buying Intent

Demo + Hub

Engagement-based intent level (Low / Medium / High)

String

Storylane Lead Source

Demo + Hub

How the viewer was sourced (e.g. Nurtured, Inbound, Sales)

String

Storylane Hub Name

Hub

Name of the Hub that was viewed

String

Storylane Hub Link

Hub

Link to the Hub

String

Storylane Hub Viewed At

Hub

Timestamp of the most recent Hub view

DateTime

Storylane Hub Viewed Content (%)

Hub

Percentage of Hub content viewed

Number

Storylane Hub Time (secs)

Hub

Total time spent in the Hub (seconds)

Number

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Custom Activities

Each demo session creates a custom activity in Marketo. This includes detailed demo engagement data for the lead.

Here’s a reference showing how this activity looks in Marketo.

By following these steps, you can integrate Storylane with Marketo to enhance lead tracking and demo engagement insights effortlessly.

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