Marketo

Create new leads and send demo analytics to Marketo

Storylane directly integrates with Marketo. With the integration, you can:

• Create new leads

• Update demo analytics for leads

• Create timeline activity of demo session for leads

Capturing Leads

There are few ways in which you can identify new leads. You can refer the article on Lead Tracking to learn more

How to Integrate

• To get started, reach out to your sales contact or support team for Marketo Integration

• Support will send you a secure URL to connect your Marketo account. Once you open the URL and click on the "Configure Marketo" button, you will be prompted to provide these details -> (client-id, client-secret, endpoint-url, and identity-url)

• Below is a quick story on how to find them in your Marketo account:

Story showing how to integrate Storylane with Marketo

Storylane Custom Properties

Once the integration between Marketo and Storylane is successful, below custom fields are created on Marketo:

Demo Name - last viewed demo

• type: String

• name: sl_last_demo_name

Demo Viewed At - when the demo was viewed last

• type: DateTime

• name: sl_last_demo_at

Demo Time (secs) - time spent in seconds

• type: Integer

• name: sl_last_demo_time_secs

Demo Complete (%) - percent of steps completed

• type: Percent

• name: sl_last_demo_completion_percent

Demo Link - link to the demo

• type: Url

• name: sl_last_demo_link

Demo CTA Clicked - CTA url clicked by user

• type: Url

• name: sl_last_demo_cta

Demo Checklist Completed - checklist of features completed

• type: boolean

• name: sl_last_demo_checklist_completed

Demo Sessions - total count of demo sessions by the lead

• type: Integer

• name: sl_demo_session