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Marketo

Create new leads and send demo analytics to Marketo
Storylane directly integrates with Marketo. With the integration, you can:
Create new leads
Update demo analytics for leads
Create timeline activity of demo session for leads
Capturing Leads
There are few ways in which you can identify new leads. You can refer the article on Lead Tracking to learn more
How to Integrate
To get started, reach out to your sales contact or support team for Marketo Integration
Support will send you a secure URL to connect your Marketo account. Once you open the URL and click on the "Configure Marketo" button, you will be prompted to provide these details -> (client-id, client-secret, endpoint-url, and identity-url)
Below is a quick story on how to find them in your Marketo account:
Storylane Custom Properties & Custom Activities
Once the integration between Marketo and Storylane is successful, then you will see demo analytics populated both as custom field and custom activity for the leads 
Custom fields 
Demo Name - last viewed demo
type: String 
name: sl_last_demo_name
Demo Viewed At - when the demo was viewed last
type: DateTime 
name: sl_last_demo_at
Demo Time (secs) - time spent in seconds
type: Integer 
name: sl_last_demo_time_secs
Demo Complete (%) - percent of steps completed
type: Percent 
name: sl_last_demo_completion_percent
Demo Link - link to the demo
type: Url 
name: sl_last_demo_link
Demo CTA Clicked - CTA url clicked by user
type: Url 
name: sl_last_demo_cta
Demo Checklist Completed - checklist of features completed
type: boolean 
name: sl_last_demo_checklist_completed
Demo Sessions - total count of demo sessions by the lead 
type: Integer
name: sl_demo_session
​
Here is reference on how the data will show for your lead in Marketo
Custom Activities
{
  apiName: 'storylaneEngagedDemo',
  name: 'Engaged Storylane Demo',
  attributes: [
    { apiName: 'demoName',
      name: 'Demo Name',
      dataType: 'string' },
    { apiName: 'demoUrl',
      name: 'Demo Link',
      dataType: 'string' },
    { apiName: 'demoViewedAt',
      name: 'Demo Viewed At',
      dataType: 'datetime' },
    { apiName: 'demoTimeSpent',
      name: 'Demo Time',
      dataType: 'integer' },
    { apiName: 'demoCompletionPercent',
      name: 'Demo Complete',
      dataType: 'integer' },
    { apiName: 'demoChecklistCompleted',
      name: 'Demo Checklist Completed',
      dataType: 'boolean' },
    { apiName: 'demoCta',
      name: 'Demo CTA Clicked',
      dataType: 'string' },
    { apiName: 'demoSessionLink',
      name: 'Demo Session Link',
      dataType: 'string' }
  ]
}
Here’s the reference on how this activity looks in Marketo 
​
HubSpot
Pardot
Last modified 20d ago