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Marketo
Create new leads and send demo analytics to Marketo
Storylane directly integrates with Marketo. With the integration, you can:
- Create new leads
- Update demo analytics for leads
- Create timeline activity of demo session for leads
There are few ways in which you can identify new leads. You can refer the article on Lead Tracking to learn more
- To get started, reach out to your sales contact or support team for Marketo Integration
- Support will send you a secure URL to connect your Marketo account. Once you open the URL and click on the "Configure Marketo" button, you will be prompted to provide these details ->
(client-id, client-secret, endpoint-url, and identity-url)
- Below is a quick story on how to find them in your Marketo account:
Once the integration between Marketo and Storylane is successful, then you will see demo analytics populated both as
custom field
and custom activity
for the leads Custom fields
Demo Name
- last viewed demo- type: String
- name: sl_last_demo_name
Demo Viewed At
- when the demo was viewed last- type: DateTime
- name: sl_last_demo_at
Demo Time (secs)
- time spent in seconds- type: Integer
- name: sl_last_demo_time_secs
Demo Complete (%)
- percent of steps completed- type: Percent
- name: sl_last_demo_completion_percent
Demo Link
- link to the demo- type: Url
- name: sl_last_demo_link
Demo CTA Clicked
- CTA url clicked by user- type: Url
- name: sl_last_demo_cta
Demo Checklist Completed
- checklist of features completed- type: boolean
- name: sl_last_demo_checklist_completed
Demo Sessions
- total count of demo sessions by the lead - type: Integer
- name: sl_demo_session
Here is reference on how the data will show for your lead in Marketo

Custom Activities
{
apiName: 'storylaneEngagedDemo',
name: 'Engaged Storylane Demo',
attributes: [
{ apiName: 'demoName',
name: 'Demo Name',
dataType: 'string' },
{ apiName: 'demoUrl',
name: 'Demo Link',
dataType: 'string' },
{ apiName: 'demoViewedAt',
name: 'Demo Viewed At',
dataType: 'datetime' },
{ apiName: 'demoTimeSpent',
name: 'Demo Time',
dataType: 'integer' },
{ apiName: 'demoCompletionPercent',
name: 'Demo Complete',
dataType: 'integer' },
{ apiName: 'demoChecklistCompleted',
name: 'Demo Checklist Completed',
dataType: 'boolean' },
{ apiName: 'demoCta',
name: 'Demo CTA Clicked',
dataType: 'string' },
{ apiName: 'demoSessionLink',
name: 'Demo Session Link',
dataType: 'string' }
]
}
Here’s the reference on how this activity looks in Marketo

Last modified 20d ago