Clearbit

The Storylane + Clearbit integration allows you to enhance your analytics and tracking capabilities by identifying the company names or accounts of visitors when they view your demo on Storylane. By integrating Clearbit with Storylane, you can gain valuable insights into the companies that are engaging with your content. This help document provides a step-by-step guide on how to set up and use the integration effectively.

Prerequisites

Before proceeding with the integration, ensure that you have the following:

• A Clearbit Reveal subscription: The integration requires a paid Clearbit Reveal plan, which you can obtain from the Clearbit website at https://clearbit.com/platform/reveal.

• Clearbit API Key: Share you Clearbit API key to the Storylane support to setup the integration.

Once the integration is set up and the API key is added, Clearbit will start identifying the company names or accounts when someone views a demo on Storylane.

Usage and Best Practices

Here are some important points to consider when using the Storylane + Clearbit integration:

• Lead Forms: The integration works best when used without lead forms. If you already collect company information through lead forms, the Clearbit integration may provide redundant data. It is recommended to evaluate whether using lead forms in conjunction with Clearbit is necessary for your specific use case.

• Analytics Activity Feed: The company name/account identified by Clearbit will be available in the analytics activity feed of your Storylane account. You can access this feed to view and analyze the engagement of different companies with your content.

• Clearbit Pricing: Utilizing the Clearbit API as part of the integration will increase your Clearbit usage credits. Please refer to Clearbit's pricing details and terms to understand the associated costs.