Overview
Interactive demos are the future, helping you connect with your audience at every stage of the buying journey. Use these guides to create killer demos tailored to your specific needs.
Awareness Stage
Grab attention and introduce potential customers to your product’s value.
💡 Who uses it? Marketing, Product Marketing, BDR, Lead/Demand Generation teams
📌 Where to use it?
Website Conversions – Turn visitors into engaged leads
Demo Gallery – Showcase your product’s best features
Email Campaigns – Drive interest with interactive previews
Blog Posts – Enrich content with live product experiences
Conferences / Trade Shows – Stand out with dynamic demos
Decision Stage
Nurture leads and give them compelling reasons to choose your product.
💡 Who uses it? Sales, Pre-Sales, Sales Engineering teams
📌 Where to use it?
Sales Leave-Behinds – Provide a self-guided recap of your pitch
Live Demos – Deliver engaging, personalized walkthroughs
Partner/Reseller Stack – Equip partners with powerful sales tools
Retention Stage
Ensure existing customers maximize value and stay engaged.
💡 Who uses it? Customer Success, Customer Support, Product Management teams
📌 Where to use it?
Feature Explanations – Educate users on key functionalities
Customer Support & Help Docs – Provide instant, interactive guidance
🚀 Key Takeaway
By tailoring your interactive demos to each stage of the customer journey, you can engage, educate, and convert more effectively. Use these playbooks to craft demos that truly resonate.
💡 Still have questions or a unique use case? We’re here to help! Contact us at support@storylane.io, and let’s create your perfect demo together