Track Demo Engagement at the Account Level with Storylane Analytics
The Accounts Page in Storylane Analytics allows you to move beyond individual lead tracking and gain valuable insights at the account level.
What You Can Do on the Accounts Page:
Track Demo Engagement by Account – See how an entire company interacts with your demos, rather than just individual leads.
Identify & Prioritize Engaged Accounts – Spot which companies are showing the most interest, so your team can focus on the right opportunities.
Use Insights to Tailor Outreach – Leverage demo engagement data to personalize follow-ups and improve conversions.
Accounts' page in Storylane Analytics
How to Pass Account Insights to a 3rd Party?
Currently, Storylane provides flexibility in how you send account-level demo data to other tools:
Zapier Integration – Automatically send account data to your CRM, marketing automation platform, or other apps.
Direct Export – Download and analyze account engagement data manually.
Coming Soon: HubSpot & Marketo Integration – Soon, you’ll be able to push account insights directly to HubSpot and Marketo, enriching the individual lead data you already capture.
How Are Accounts Tracked in Storylane?
Accounts are recorded based on either:
1️⃣ Lead Form Submission – If a lead fills out a form in your demo, their company will be automatically added to the Accounts Page.
2️⃣ Account Reveal via IP Detection – If a visitor does not fill out a form, but Storylane detects their company via IP, the company will still be listed as an engaged account.
This ensures that all demo interactions—whether tied to a specific lead or captured anonymously via Account Reveal—help your team stay informed on who's engaging with your product.