# Storylane Playbooks Overview

### **AWARENESS STAGE**

Capture attention and introduce potential customers to your product's value proposition.

💡 *Primarily used by: marketing, product marketing, BDR, lead/demand generation teams.*

* [**Website Conversions**](/storylane-playbooks/awareness-stage/website-conversions.md)
* [**Demo Gallery**](/storylane-playbooks/awareness-stage/demo-gallery.md)
* [**Email Campaigns**](/storylane-playbooks/awareness-stage/email-campaigns.md)
* [**Blog Posts**](/storylane-playbooks/awareness-stage/blog-posts.md)
* [**Conferences /** **Trade Shows**](/storylane-playbooks/awareness-stage/conferences-trade-shows.md)

### **DECISION STAGE**

Nurture leads, and provide compelling reasons for prospects to finalize their decision and commit to your product.

💡 *Primarily used by: sales, pre-sales, and sales engineering teams.*

* [**Sales Leave-Behinds**](/storylane-playbooks/decision-stage/sales-leave-behinds.md)
* [**Live Demos**](/storylane-playbooks/decision-stage/live-demos.md)
* [**Partner/Reseller Stack**](/storylane-playbooks/decision-stage/partner-reseller-stack.md)

### **RETENTION STAGE**

Enhance user experience for existing customers, ensuring they maximize the product's value and remain loyal.

💡 *Primarily used by: Customer Success, Customer Support, Product Management teams.*

* [**Feature Explanations**](/storylane-playbooks/retention-stage/feature-explanations.md)
* [**Customer Support & Help Documentation**](/storylane-playbooks/retention-stage/customer-support-and-help-documentation.md)

#### **Key Takeaway:** 

By tailoring your interactive demos to each stage of the customer journey, you can effectively engage, educate, and convert your audience. Use these playbooks as a guide to craft compelling demos that resonate.

{% hint style="info" %}
Still, have questions or pondering a use case not covered here? We're here to help! Reach out to us at <support@storylane.io> and let's craft your perfect demo together.
{% endhint %}


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