Best Practices

Rock your first few stories with these killer tips and tricks!
  1. 1.
    Keep your story short We recommend having less than 10 steps. If you need to have more than that you may split your story into multiple flows.
  2. 2.
    Build a story, not a demo To maintain viewer engagement with your story, don't just focus on guiding them through your product. Create a compelling narrative that accompanies the product demo.
  3. 3.
    Have an eye-catching beginning Start your demo with something that sparks the viewer’s interest. It might be a fun welcome message, an image, or a video.
  4. 4.
    Capture the lead If you want to track who’s going through your story, make sure you capture the lead by asking the viewer for their email address or passing the email address as a UTM parameter.
  5. 5.
    Have a CTA Include a distinct call-to-action button that either leads the viewer to book a call with you or to other relevant pages based on your use case.
  6. 6.
    Have a secondary CTA To ensure maximum exposure of your call-to-action (CTA), it's suggested to add a widget with both NEXT and CTA buttons in the middle of your story as some viewers may not reach the end.
  7. 7.
    Brand color You can use the batch update feature to change the color of all your widgets at once to align with your branding.
  8. 8.
    Multiple links for a story To track the performance of a story in various locations, you can generate multiple links for it.
  9. 9.
    Reuse stories You can reuse stories in two ways: copying screens from one story to another or duplicating the entire story.
  10. 10.
    Track engagement Examining the analytics of your shared or embedded story provides crucial insights for enhancing it.
  11. 11.
    Bored? By this point, you’re probably bored by our best practices and advice. Thus, this is a second reminder to keep your story short. :)