> For the complete documentation index, see [llms.txt](https://docs.storylane.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.storylane.io/repx-chat/zapier.md).

# Zapier

With the Zapier integration, you can take RepX conversation data and push it to any product in your enterprise tech stack.

RepX fires an event every time a conversation completes, carrying the entire conversation and everything RepX extracted from it - the summary, topics, transcript, lead details, and all of your [conversation variables](https://docs.storylane.io/repx-chat/setting-up-repx/conversation-variables). 

* [Setting up the Zapier integration](#setting-up-the-zapier-integration)
* [What the event contains](#what-the-event-contains)
* [Use cases: What teams build with it](#use-cases-what-teams-build-with-it)

### **Setting up the Zapier integration**

* Go to **Settings > Integrations** from the left navigation panel on [RepX dashboard](https://app.storylane.io/repx-dashboard/integrations).
* Choose the Zapier integration and click **Connect**.
* You'll be given an **API key**. Copy it.
* In Zapier, create a new Zap, **choose Storylane as the trigger app**, and paste the API key when Zapier asks you to connect your Storylane account.
* Select **RepX conversation completed** as the trigger event.

Zapier will pull data from a sample conversation so you can get a sense of the attributes we send over. 

#### **The RepX conversation completed event**

The `repx_conversation_completed` event fires once for every conversation, as soon as that conversation is complete and RepX has finished processing it. \
\
A conversation is considered completed when the user closes the RepX chat panel or when the user closes the browser tab where they were having a RepX conversation. 

#### **What the event contains**

<table><thead><tr><th width="215.234375">Field</th><th width="128.86328125">Data Type</th><th>Description</th></tr></thead><tbody><tr><td><code>id</code></td><td>String</td><td>Unique identifier for the conversation</td></tr><tr><td><code>event</code></td><td>String</td><td>Always <code>repx_conversation_completed</code></td></tr><tr><td><code>transcript</code></td><td>String</td><td>The full conversation, message by message, including whether it happened in text or voice mode</td></tr><tr><td><code>conversation_summary</code></td><td>String</td><td>A short AI-generated summary of what the conversation covered</td></tr><tr><td><code>topics</code></td><td>Array</td><td>The topics discussed during the conversation</td></tr><tr><td><code>intent_level</code></td><td>String</td><td>Buying intent calculated for the conversation - <code>high</code>, <code>medium</code> or <code>low</code></td></tr><tr><td><code>extracted_variables</code></td><td>Object</td><td>All <a href="/repx-chat/setting-up-repx/conversation-variables.md">conversation signals</a> extracted from the conversation - both default and custom</td></tr><tr><td><code>duration</code></td><td>Number</td><td>Length of the conversation, in seconds</td></tr><tr><td><code>message_count</code></td><td>Number</td><td>Number of messages exchanged in the conversation</td></tr><tr><td><code>started_at</code></td><td>String</td><td>Timestamp of when the conversation began, in ISO 8601</td></tr><tr><td><code>completed_at</code></td><td>String</td><td>Timestamp of when the conversation completed, in ISO 8601</td></tr><tr><td><code>cta_opened</code></td><td>String</td><td>The CTA URL the visitor clicked during the conversation, if any</td></tr><tr><td><code>lead</code></td><td>Object</td><td>Lead details - <code>id</code>, <code>email</code>, <code>first_name</code>, <code>last_name</code>, <code>lead_source</code>, <code>client_source</code> and <code>client_tracking_id</code></td></tr><tr><td><code>buyer_reveal</code></td><td>Object</td><td>Company details resolved from the visitor's IP or email - name, domain, revenue range, employee range and a confidence score</td></tr><tr><td><code>location</code></td><td>Object</td><td>The visitor's <code>country</code>, <code>city</code> and <code>state</code></td></tr><tr><td><code>conversation_dashboard_url</code></td><td>String</td><td>Contains the link to the conversation in RepX dashboard</td></tr></tbody></table>

{% hint style="info" %}
`extracted_variables` always contains the four default signals - `email`, `visitor_name`, `phone_number` and `qualified`. See Conversation signals for how to set them up.
{% endhint %}

#### Sample payload:

```
{
  "id": "2f37f8ce-6ecb-49a2-be12-36ae9c063042",
  "event": "repx_conversation_completed",
  "buyer_reveal": {
    "company_name": "Acme Inc",
    "company_domain": "example.com",
    "company_annual_revenue_range": "1M-10M",
    "company_employee_range": "11-50",
    "confidence_score": "high"
  },
  "lead": {
    "id": "f3694255-aed4-4514-8ce6-ac55506a67fe",
    "client_source": "none",
    "client_tracking_id": null,
    "email": "john.doe@example.com",
    "first_name": "John",
    "last_name": "Doe",
    "lead_source": "Direct"
  },
  "intent_level": "high",
  "conversation_summary": "The user asked about pricing and integrations while planning a migration, and the assistant shared a calendar link to book a live demo.",
  "topics": ["Pricing", "Integrations", "Customer Onboarding"],
  "duration": 90,
  "messages_count": 3,
  "extracted_variables": {
    "email": "john.doe@example.com",
    "visitor_name": "John Doe",
    "phone_number": "+1-555-0100",
    "qualified": true
  },
  "transcript": "[text mode]\n\nAssistant: Hi, how can I help you today?\n\nUser: I want to see a demo.\n\nAssistant: Are you a new customer?\n\nUser: Yes, we're planning a migration soon.\n\nAssistant: Got it. What's your work email?\n\nUser: john.doe@example.com\n\nAssistant: Thanks, John. Pick a time on the calendar to book a live demo.",
  "started_at": "2026-07-22T10:54:05.337+00:00",
  "completed_at": "2026-07-22T10:55:35.337+00:00",
  "cta_opened": "https://example.com",
  "location": {
    "country": "United States",
    "city": "Miami",
    "state": "FL"
  }
}
```

### **Usecases with Zapier**

Here are some usecases customers often build with the Zapier integration:<br>

* **Brief a rep before they reach out.** When a visitor submits their email, send the summary, topics and pain points to the BDR who owns that account - in Slack, by email, or as a task in your sales engagement tool. The rep opens the conversation already knowing what the prospect cares about instead of starting cold.
* **Push custom signals into specific CRM fields.** The HubSpot integration writes a standard set of conversation attributes as properties and notes. Anything beyond that - pain points, number of users or sites, primary product interest - can be mapped through Zapier into whichever custom fields your CRM already uses, so the information sits where your team already looks for it. Because signals arrive typed, a Number signal lands in a numeric CRM field you can build workflows against.
* **Send the transcript to the visitor.** Take the `email` and `transcript` from the event and trigger an automated email through your nurture tool as soon as the conversation ends, so the visitor has a record of what they were told.
* **Post high-intent conversations to Slack.** Filter on `intent_level` or on `qualified` being true, and only notify your team about the conversations worth acting on today.
* **Route by product interest.** Use a custom signal to branch the Zap - conversations about one product go to one team's channel or queue, conversations about another go elsewhere.
* **Score and enrich before handoff.** Send the conversation into your enrichment or scoring tool first, then create the CRM record only once it clears your bar, so your CRM stays clean.

{% hint style="info" %}
Your endpoint should return a `2xx` response as soon as it receives the event, and do any heavy processing afterwards. Acknowledge first, process second.
{% endhint %}


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