Outreach

Embed interactive demo links directly in your Outreach emails with automatic lead tracking and engagement insights.

You can now install the Storylane app directly from the Outreach Marketplace. If you run into any issues, reach out at [e-mail].

👉 Key Benefits

• Embed demos without leaving Outreach platform
• Personalized demo experiences improve conversion rates
• Complete analytics integration for sales intelligence

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📥 How to Install

1. Go to the Storylane App on Outreach Marketplace.
2. Click 'Request app' and follow the on-screen instructions.
3. You’re ready to start adding interactive demos to your Outreach emails and sequences.

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👉 Adding Demos to Individual Emails

1. Select prospect → Click email icon to open composer
2. Access Storylane → Click Storylane app in bottom toolbar of composer
3. Add demo → Browse and embed interactive demo link in email body

👉 Adding Demos to Email Sequences

1. Select sequence → Open email step you want to edit
2. Access Storylane → Click Storylane app in bottom toolbar of composer
3. Add demo → Browse and embed demo link in sequence email

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👉 Smart Link Features

Automatic Link Generation

• With recipient email: Creates tokenized, personalized URL tied to prospect's email
• Without recipient email: Creates generic, shareable URL for anyone

Lead Tracking & Analytics

• Auto Lead Creation: Tokenized demos automatically create CRM leads when viewed
• Real-time Insights: Monitor demo engagement and completion rates without leaving Outreach
• Engagement Tracking: See which prospects are viewing your demos and track metrics