MCP

Storylane MCP connects Claude, ChatGPT, Cursor, and MCP-compatible AI clients to your demo library. Build, personalize, analyze, and publish demos without leaving your AI client.

• Storylane MCP overview
• Setup and clients
• Available tools
• AI workflows
• Ready-to-use prompts
• FAQ

Storylane MCP overview

Connect Claude, ChatGPT, Cursor, and other MCP-compatible AI clients to Storylane.

Use natural-language prompts to manage your demo library. Build, personalize, analyze, and publish demos without leaving your AI client.

The MCP server URL: https://identity.storylane.io/mcp

What you can do:

• Analyze engagement. Query demo performance, leads, and account activity.
• Create demos from media. Convert screenshots or recordings into interactive demos.
• Personalize at scale. Create tailored demo variants and trackable links.
• Manage your library. Browse demos, workspaces, hubs, links, and voices.
• Publish and distribute. Update demos, publish them, and manage share links.

Connect your AI client

Storylane MCP uses OAuth for supported clients. OAuth clients do not require a token.

Claude

1. In Claude, open Settings → Connectors.
2. Select Add custom connector.
3. Paste the Storylane MCP server URL.
4. Sign in to Storylane and approve access.
5. In a conversation, select + → Connectors and enable Storylane.

Teams and Enterprise admins may need to add the connector first.

For Personal Accounts: "Add Custom Connector" is always available.

For Company Accounts: "Add Custom Connector" is only available for account admins. A non-admin member can not add Custom Connector in Company Account.

ChatGPT

1. For write actions, enable Developer Mode in Workspace Settings → Permissions & Roles → Connected Data.
2. Open Settings → Apps & Connectors and create a connector.
3. Set the name to Storylane.
4. Select OAuth authentication and add the Storylane MCP server URL.
5. Publish the connector, then authorize it from Apps & Connectors.

Free accounts:

Custom Connector is not available.

Personal (paid) accounts and company accounts:

Custom Connector is available.

Write actions require Developer Mode. It is currently in beta for Business and Enterprise plans. Read-only tools work on all plans.

Available tools

Every tool is scoped to your workspace. Your AI client only accesses data you can access.

Analytics

• get_demo_analytics — Get views, unique visitors, session duration, CTA clicks, click-through rate, and completion rate for a demo.
• get_accounts — List companies that engaged with demos, including firmographic and engagement data.
• get_leads — Get leads captured through demo gating forms and their source demos.

Demo library

• list_workspaces — List workspaces available to the authenticated user.
• switch_workspace — Change the active workspace for the current session.
• list_demos — List demos in the active workspace. Supports filtering and search.
• get_demo — Get a demo's steps, hotspots, embed settings, and share links.
• get_demo_status — Get a demo's publish and processing status.

Demo creation and editing

• convert_images_to_demo — Create an interactive demo from uploaded images or screenshots.
• convert_video_to_demo — Create an interactive demo from a screen recording or video.
• add_step — Add a text, hotspot, or tooltip step to an existing demo.
• personalise_demo — Create an AI-personalized demo variant for a company, persona, or context.
• update_demo_settings — Update a demo's title, description, branding, gating, or embed settings.
• publish_demo — Publish a draft or updated demo.

Hubs

• list_hubs — List Demo Hubs in the active workspace.
• get_hub — Get a hub's demos, ordering, branding, and share URL.

Links and distribution

• list_links — List share links, tracking variables, creation dates, and view counts.
• create_link — Create a trackable demo link with custom variables.
• update_link — Update an existing link's variables, expiry, or access settings.

Voices

• list_voices — List available AI voices, languages, voice IDs, and preview URLs.

AI workflows

Product marketing

Create a launch demo from media

1. Upload screenshots or a screen recording.
2. Create the demo with convert_images_to_demo or convert_video_to_demo.
3. Check completion with get_demo_status.
4. Set the title, description, branding, and gating with update_demo_settings.
5. Publish it with publish_demo.

Pair this workflow with Linear or Jira. Create demos from completed feature tickets.

Audit your demo library

1. List published demos with list_demos.
2. Retrieve analytics for each demo with get_demo_analytics.
3. Rank demos by engagement.
4. Flag low-performing demos for updates, personalization, or retirement.

Try this prompt:

List all published demos. Show demos below 40% completion that had no views in 30 days. Rank them worst to best. Recommend an action for each.

Sales and account executives

Prepare a personalized demo before a call

1. Find relevant demos with list_demos and get_demo.
2. Create an account-specific variant with personalise_demo.
3. Publish it with publish_demo.
4. Generate a trackable link with create_link.

Combine this workflow with HubSpot or Salesforce. Log the generated link on the contact record.

Prioritize follow-ups from engagement

1. Get recent leads with get_leads.
2. Review account activity with get_accounts.
3. Rank accounts by engagement.
4. Draft follow-up actions for hot, nurturing, and inactive accounts.

Sales engineers

Convert a screen recording into a demo

1. Convert the recording with convert_video_to_demo.
2. Add missing steps with add_step.
3. Select narration options with list_voices.
4. Publish the demo and create a prospect link.

Plan an enterprise deal hub

1. Find persona-relevant demos with list_demos and get_demo.
2. Review existing hubs with list_hubs and get_hub.
3. Personalize selected demos with personalise_demo.
4. Create a recommended hub structure for the buying committee.

Customer success

Refresh stale onboarding demos

1. List onboarding and help demos with list_demos.
2. Find low-engagement demos with get_demo_analytics.
3. Prioritize demos to update, recreate, or retire.

Identify customer expansion signals

1. Query customer engagement with get_accounts.
2. Check demo-level activity with get_demo_analytics.
3. Flag customers exploring advanced features for follow-up.

RevOps and marketing operations

Send a personalized demo when a deal reaches Demo stage

1. Trigger the workflow from a CRM stage change.
2. Find a relevant demo with list_demos.
3. Personalize it using CRM data with personalise_demo.
4. Publish the demo and create a tracked link.
5. Write the link back to the CRM record.

Use HubSpot, Salesforce, Zapier, or webhook workflows as the trigger.

Ready-to-use prompts

Compare demo performance

Which Storylane demos had the highest engagement rate over the past 30 days? Show views, completion rate, and CTA clicks for each.

Uses list_demos and get_demo_analytics.

Find engaged accounts

Show accounts that engaged with our demos in the last two weeks. Rank them by total time spent and list the demos they viewed.

Uses get_accounts and get_demo_analytics.

Personalize a demo for a prospect

Find the best demo for a [industry] company focused on [use case]. Personalize it for [Company Name]. Create a tracked link with their name and email.

Uses list_demos, personalise_demo, publish_demo, and create_link.

Create a demo from a recording

Convert this screen recording into a Storylane demo. When it is ready, add a final step for [feature name], then publish it.

Uses convert_video_to_demo, get_demo_status, add_step, and publish_demo.

Audit inactive demos

List published demos. Flag those with no views in 30 days or completion below 30%. Recommend whether to update, personalize, or retire each one.

Uses list_demos and get_demo_analytics.

Review Demo Hubs

Show every Demo Hub and its demos. Identify hubs missing a demo for the [persona] persona. Suggest existing demos to add.

Uses list_hubs, get_hub, and list_demos.

Follow up with captured leads

Who submitted a demo gating form this week? Group them by source demo. Draft a personalized follow-up for the top three leads.

Uses get_leads and get_demo.

FAQ

👉 Do I need technical skills?

No. After the connector is configured, use plain-language prompts.

👉 Which AI clients are supported?

Claude, ChatGPT, are supported.

👉 Can an agent access another workspace?

No. Operations use the active workspace. Use switch_workspace when you have access to multiple workspaces.

👉 Is my content secure?

MCP access uses OAuth. Your AI client never receives your Storylane password.

You can revoke access from Settings → Connectors. Agents only access workspace data allowed by your permissions.

👉 How do personalise_demo and link variables differ?

personalise_demo creates a new demo variant with AI-adapted content.

create_link adds dynamic viewer variables to a tracked URL. It does not modify the demo.

👉 Can I automate MCP workflows?

Yes. Trigger workflows with CRM events, Zapier, or other MCP-connected tools.

👉 Does MCP support Hubs?

You can list hubs and read their structure. Hub creation and editing are coming soon.

👉 Which plan includes MCP?

MCP is available on Growth plans and above. Check Settings → Integrations → MCP for access.