# HubSpot Lead Forms

HubSpot lead form can be added as a step in any chapter of your demo. They can be inserted anywhere in your guided demo - *beginning, middle, or end*. 

HubSpot Lead forms provide ways to gather and pass user information such as name, email address, etc. to HubSpot when the viewers engage with your Storylane demo.

Simply, build your own [HubSpot custom form](https://knowledge.hubspot.com/forms/create-forms), and copy and [paste its embed code](https://docs.storylane.io/changelog/changes-for-march-2023/march-14-2023) through the inbuilt lead form guide.

<figure><img src="/files/EJyuE2oy5Xg5TmYU6mXu" alt=""><figcaption></figcaption></figure>

HubSpot lead forms are a great option if you need to customize your form or have additional fields to collect.&#x20;

{% @storylane/embed subdomain="app" linkValue="zzkj6d80xmds" url="<https://app.storylane.io/share/zzkj6d80xmds>" %}


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